The WA Industry BDM/segment leader translates the strategic imperatives and segment bookings goals to a regional value creation action plan via sales campaigns for the assigned segment. The role assesses the sales channel coverage for the segment required to carry out the sales actions to meet the booking goals, trains and mentors selling personas and proposes Go To Market (GTM) strategies and investments as required for differential growth. **In This Role, Your Responsibilities Will Be:** + Act as the subject matter expert for the assigned industry/segment in the world area (WA). Develop a deep understanding of the industry trends, needs and language to promote products and solutions to address associated needs and to generate profitable growth. + Continuously monitor market trends, drivers and competitive dynamics. Identify gaps or opportunities in the market. + Be accountable and track segment bookings towards goal, if not tracking work with sales management to define additional sales actions as required. + Act as leader of the segment sales community ensuring communication of success and best practices across regions. Drive close communication with country field sales & leadership as well as with global and Europan strategic account teams. + Proactively sharing insights with country and regional teams to shape strategic plans and capture investment opportunities. + Develop a deep understanding of business channels, including OEMs, EPCs, and End-Users. + Support Frame Agreement management & renewals with key accounts in assigned segments. + Drive the discount policies and manage a level of discount (DOA) for the assigned segment across all product lines + Research and track at the earliest stage, active projects, planned investments, and major developments within the segment to feed and to increase funnel. Ensure proper use of CRM. Support and collaborate with project pursuit leaders in Europe and in countries. + Define the value creation strategy to deliver differential growth bookings targets in the assigned market segment and identify the required sales campaigns for the channel to execute. + Engage with product and marketing leaders to ensure proper deployment of the relevant product lines in the segment. + Lead segment sales campaign development, including campaign planning to define target segments, value drivers and differentiation messaging, and outbound channels. + Identify target accounts and verify account coverage with the regional sales managers. + Coordinate with WA sales & marketing ops to assign outbound channel and schedule campaign. Measure campaign effectiveness and make the necessary adjustment to secure the delivery of the value creation target. + Arrange the necessary training for the selling personas covering the segment. + Assess segment coverage, identify gaps and propose GTM investments in direct or third-party sales coverage required to carry out sales value creation actions for growth. + Engage with key customers and segment stakeholders, Identify and map customer personas, and decision-making processes. + Attend strategic customer meetings to address complex industry challenges. Gather the voice of the customer for product and solution development and future campaigns. **Who You Are:** You build diverse, high-performing teams around shared goals, motivate others, and foster belonging, collaboration, and strong results. You combine business acumen, strategic agility, and functional expertise to navigate complex organizations, manage processes effectively, and act decisively. You communicate with impact, negotiate effectively, and apply creativity and strong presentation skills to deliver customer-focused solutions. You learn quickly, adapt with agility, and leverage relationships to drive execution, customer value, and sustained performance. **For This Role, You Will Need:** + Strong understanding of technical solutions and applications in **Power & Water-Wastewater** and manufacturing processes + Engineering degree, MBA or equivalent business qualification required, with demonstrated technical, commercial, and strategic acumen + Extensive experience in complex sales environments, including advanced negotiation and multi-stakeholder management + Experience with complex sales cycles involving multiple stakeholders and technical decision-makers + Excellent communication and presentation skills with the ability to articulate clear value propositions to technical and non-technical audiences **Preferred Qualifications That Set You Apart:** + Strategic thinking capability with proven track record of developing and executing growth plans + Experience in building and leading sales teams across diverse industry segments **Our Culture & Commitment to You:** At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results. **WHY EMERSON** **Our Commitment to Our People** At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration. We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor. At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together. **Accessibility Assistance or Accommodation** If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com . **ABOUT EMERSON** Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability. With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety. We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go! **No calls or agencies please.** **Requisition ID** : 25030713 Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.