Company Description

Anantara : A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.

 

 

Job DescriptionDevelop and execute integrated marketing strategies that drive awareness, engagement, and revenue across wellness-focused products, services, and experiences.Lead marketing campaigns that position the brand as a thought leader in the wellness space, from spa and fitness to nutrition and holistic health.Content creation and management in social media channels, websites, and other digital/online platforms.Collaborate with internal teams (brand, digital, PR, operations) and external partners to ensure consistent wellness messaging across all channels.Identify and nurture partnerships with wellness influencers, media outlets, and event organizers to amplify reach.Analyze performance metrics and adjust strategies to maximize ROI and audience impact.Stay ahead of global wellness trends, consumer behavior shifts, and competitive benchmarks to inform campaign direction and brand innovation.Manage wellness marketing budgets, timelines, and resources to ensure timely and effective execution.

QualificationsStrong understanding and passion for the wellness industry, with up-to-date knowledge of trends and consumer insights.Proven experience in marketing roles within wellness, spa, hospitality, lifestyle, or health-related sectors.Exeprience in social media platforms, content marketing, content development and social media management.Strategic mindset with the ability to turn insights into actionable marketing plans.Excellent communication and project management skills, with a keen eye for branding and aesthetics.Proficiency in digital marketing tools, campaign tracking, and analytics will be an advantage.Ability to thrive in a fast-paced, collaborative environment.