**Introduction** At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let’s talk. **Your role and responsibilities** We’re looking for a curious, collaborative, and detail-oriented Web Strategist to join our digital experience team. This entry-level role is ideal for someone passionate about creating user-centered web experiences and eager to grow their skills in web strategy, content architecture, and performance optimization. If you're excited about auditing and improving user-centered digital experiences, we'd love to hear from you. Join us in shaping the future of our digital landscape! * Assist in the development and execution of web strategies that align with business goals and user needs. * Collaborate with content creators, designers, developers, and stakeholders to support website updates, enhancements, and campaigns. * Help analyze website performance using tools like Google Analytics, Adobe Customer Journey Analytics, or similar platforms. * Support content audits, SEO improvements, and accessibility reviews. * Stay current on web trends, technologies, and best practices. **Required technical and professional expertise** * Bachelor’s degree in Web Design, Digital Media, Communications, Information Architecture, or a related field. * Familiarity with CMS platforms (e.g., WordPress, Drupal, Adobe Experience Manager). * Basic understanding of UX principles, SEO, and web accessibility. * Strong communication and organizational skills. * Eagerness to learn and contribute in a fast-paced, collaborative environment. **Preferred technical and professional experience** * Experience with web analytics tools. * Interest in content strategy or information architecture. * Bachelors degree in related field IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.