Antal International is a network of global talent solutions experts, with a vast presence spanning over 140 offices in 35 countries. Antal International has established a strong presence in the Bulgarian market since its inception in 2005 and opened a new office in Bulgaria in 2023. This strategic move demonstrates Antal's dedication to staying at the forefront of the industry and its unwavering commitment to delivering top-notch recruitment solutions.
For one of our trusted partners - one of the most profitable and fast-growing financial institutions with a strong focus on people, innovation, digitalization, and growth, we are looking for a proactive, positive, and experienced professional to join their team as Web Optimization & UX Expert.
As a Web Optimization & UX Expert, you'll shape and own the digital customer journey - from first visit to conversion. You’ll blend User Experience design, experimentation, and analytics to craft personalized and high-performing web experiences that make a measurable impact. You'll work on the front lines of web innovation, leveraging dynamic content, AI-powered features, and mobile-first strategies to stand out in a crowded digital space.
Main responsibilities:
Optimize the entire website experience for both desktop and mobile users Design personalized user journeys based on behavior, traffic source, and funnel stage Lead A/B/C testing, scroll and heatmap analysis, and other UX/CRO experiments Monitor and adapt to evolving search trends, including AI-enhanced and zero-click experiences Improve site speed, responsiveness, and performance with a mobile-first mindset Collaborate closely with Product, Design, Content, and Digital teams to deliver consistent experiences Deliver actionable insights through web analytics and performance reporting Manage and implement tools for personalization, tracking, and conversion optimization
Desired experience, skills and qualifications:
4+ years of experience in website optimization, web design, UX, or web product ownership Solid skills in CMS platforms like WordPress or Webflow Experience with CRO tools like Hotjar, Google Optimize, or VWO Strong understanding of digital traffic sources and segmentation strategies Familiar with modern SEO practices beyond keyword optimization Confident working with GA4, Google Tag Manager, and BI tools like Looker Proactive, curious, and analytical approach Excellent communication and interpersonal skills Experience with AI-driven personalization or dynamic, behavior-triggered landing pages is a plus
Our client offers:
Competitive salary with annual reviews Additional health insurance with dental treatment included Multisport card Preferential conditions for using the bank's products Career development in a dynamic and innovative environment Work in a collaborative and supportive team Standard working hours (9 am to 6 pm) Possibility to work from home up to 4 days a month Modern office in the center of Sofia
We appreciate all applications, however, only candidates selected for an interview will be contacted.
Note:
We are committed to creating a diverse and inclusive workplace. Qualified applicants from all backgrounds are encouraged to apply. We comply with all applicable national and local laws pertaining to non-discrimination and equal opportunity.
License No: 3529/25.5.2023.