VP Health System Partnerships
Gentiva
**Overview**
Gentiva is the nation’s leading end-of-life provider, with a national footprint of hospice and palliative care services. The VP, Health System Partnerships is Gentiva’s senior business development leader for hospitals, IDNs, and health-system-affiliated ACOs.
This leader will spearhead the design, implementation, and pull-through of bespoke partnership structures and payment models, with the goal of solving health system pain points across the end-of-life care continuum and ensuring patients receive the right care, in the right setting, at the right time. This role will be a key player within Gentiva's National Strategic Partnerships team, reporting to the Chief Strategy Officer
**Essential Functions**
**Partnership Development**
+ Own the full BD lifecycle for the Health Systems vertical: target identification, C-suite outreach, discovery, internal alignment, proposal, contracting, and pull-through.
+ Build and maintain a tiered national target list of hospitals, IDNs, and health-system-affiliated ACOs in Salesforce, with documented account strategies and deal status updated weekly.
+ Build compelling pitch decks, emphasizing a unique understanding of the prospective customer’s pain points and Gentiva’s value proposition for partnership – e.g., readmission penalties and LOS management for CMOs; total cost of care and shared savings for population health and ACO leadership; homecare cost structure and asset utilization for CFOs.
+ Own account relationships for physician groups employed by or formally affiliated with a health system target, including employed primary care networks and health-system-sponsored ACOs. Coordinate with the VP, Physician Partnerships on account boundaries.
**Partnership Design & Negotiation**
+ Structure and negotiate partnership arrangements — preferred discharge agreements, JVs, MSAs, outsourced clinical review programs — tailored to each partner’s priorities and Gentiva’s objectives.
+ Build value propositions using Gentiva’s outcomes data, quality benchmarks, and Trella Health market intelligence.
+ Engage Gentiva’s operations, business development, analytics, clinical, and legal teams early to confirm we can operationalize partnership models before external commitments are made.
**Relationship Management**
+ Build and maintain C-suite relationships within each target: CMO, CNO, CFO, Population Health VP, and ACO Medical Director, etc.
+ Leverage introductions from Gentiva’s field VPs of business development and operations to determine where they can accelerate access to health system leadership.
**Pull-Through & Account Management**
+ Lead a structured go-live handoff to operations, business development, and account management teams; maintain executive engagement through the first 90 days to establish referral flow and address early friction.
Partner with other internal teams to conduct quarterly business reviews with contracted partners; monitor admit volume trends, flag at-risk accounts proactively, and identify opportunities to expand within the system.
**About You**
**Education/Experience:**
+ 10+ years in healthcare BD, managed care, or strategic partnerships with deep experience selling into or working within hospital and health system environments.
+ Demonstrated track record of closing complex, multi-year enterprise agreements with health system C-suite stakeholders.
+ Fluency in hospital quality metrics (readmissions, LOS, HCAHPS), care transition dynamics, post-acute strategy, and value-based care structures.
+ Experience structuring JVs, MSAs, or non-standard partnership arrangements.
+ Ability to build financial models and ROI analyses that resonate with health system CFOs and population health leadership.
+ Salesforce proficiency; willingness to travel nationally (~40%+).
+ Bachelor’s degree required; MBA or advanced degree in healthcare administration or health policy preferred.
+ Preferred: prior experience in hospice, palliative care, or home health; existing C-suite relationships within regional or national health systems or IDNs.
**Knowledge, Skills, and Abilities**
+ **Deal Architecture:** Selects and customizes the right partnership model for each partner; translates a pain point into a term sheet.
+ **C-Suite Credibility:** Earns trust quickly at the executive level; moves between clinical quality and financial outcomes conversations with ease.
+ **Pull-Through Ownership:** Contract execution is the start, not the finish.
+ **Internal Champion:** Gets ops, business development, legal, finance, and clinical teams aligned before making external commitments.
**Training/Equipment:**
+ Advanced Excel and PowerPoint; Salesforce CRM; Trella Health or equivalent
**Licenses, Certifications and/or Registration:**
State-Specific Requirements
**We Offer**
**Benefits for All Associates (Full-Time & Per Diem):**
+ Competitive Pay
+ 401(k) with Company Match
+ Career Advancement Opportunities
+ National & Local Recognition Programs
+ Teammate Assistance Fund
**Additional Full-Time Benefits:**
+ Medical, Dental, Vision Insurance
+ Generous Paid Time Off + 7 Paid Holidays
+ Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
+ Education Support & Tuition Assistance
+ Company-paid Life & Long-Term Disability Insurance
+ Voluntary Benefits (Pet, Critical Illness, Accident, LTC)
**Legalese**
+ This is a safety-sensitive position
+ Employee must meet minimum requirements to be eligible for benefits
+ Where applicable, employee must meet state specific requirements
+ We are proud to be an EEO employer
+ We maintain a drug-free workplace
ReqID: 2026-137919
Category: Corporate
Position Type: Full-Time
Company: Gentiva
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