VP/D - Card Acquisitions Product Strategy

Director, Product Strategy & Customer Segmentation – Credit Cards

We are seeking a senior leader to support our growing credit card business. In this critical role, the individual will lead the Acquisitions Product Strategy team for OneMain’s new and fast-growing credit card business. This leader will be responsible for customer segmentation and all aspects of product innovation and development for the card business.

A successful candidate will expand their competencies and grow their business and industry acumen, as well as demonstrate the ability to work on complex processes or projects across the end-to-end product lifecycle. They will gain knowledge to suggest new answers to old questions, develop insights, and push the traditional boundaries of the lending industry.

In the Role

Lead the development of innovative, customer-centric credit card products that address unmet needs across diverse customer segments

Develop a deep understanding of customer behaviors, motivations, and financial needs through data analysis, research, and direct feedback loops

Use advanced analytics and market intelligence to identify emerging trends, customer pain points, and whitespace opportunities for new product constructs

Translate customer segmentation insights into differentiated product features, pricing strategies, and tailored offers that drive acquisition and engagement

Champion a test-and-learn culture by designing and executing experiments to validate new product ideas, features, and customer journeys

Collaborate with cross-functional teams—including Technology, Design, Marketing, and Risk—to rapidly prototype and launch new product concepts

Build scalable frameworks for continuous product iteration based on customer feedback, performance data, and competitive benchmarking

Develop and maintain a product roadmap that aligns with strategic growth objectives and reflects evolving customer needs

Foster a culture of innovation within the team, encouraging creative thinking, bold experimentation, and data-driven decision-making

Build and develop a high-performing team of analysts focused on customer segmentation, product innovation, and strategic growth

Requirements

Bachelor’s Degree (required); Advanced Degree (preferred)

10+ years of analytics or product leadership experience, with significant exposure to credit cards and/or fintechs

5+ years of experience creating customer segmentation and product frameworks, with the ability to communicate risk/reward trade-offs to executive leadership

Proven track record of launching innovative financial products or features based on customer insights

Deep knowledge of analytical tools and techniques to drive business outcomes (preferred experience with credit cards and/or fintechs)

Experience in developing digital strategies across financial products and services

Strong communication, interpersonal, and negotiation skills to gain trust and achieve business objectives

Ability to work in a fast-paced, ever-changing environment and manage multiple stakeholders and priorities

Demonstrated ability to balance strategic thinking with operational execution

Strong team leader with a focus on employee development and a proven ability to build and lead high-performing teams

Ability to synthesize insights across different sources into a comprehensive and holistic strategy

Exhibits energy, curiosity, and the ability to frame intelligent questions to uncover issues and drive innovation