The VP Digital Product will lead the evolution of Sally Beauty Holding’s digital customer experiences via our ecommerce websites (sallybeauty.com, cosmoprofbeauty.com), mobile apps, and in-store platforms.
The VP Digital Product will partner directly with internal partners and external agencies to develop new digital customer experiences, set the feature roadmap for desktop/mobile/app, and deliver customer and business value across the experience.
This customer-centric VP will play an integral role in the ongoing differentiation of Sally Beauty Holding’s digital offerings.

Responsiblilties:

Partner with Segment leader, VP Ecommerce, and cross functional stakeholders to ensure the optimal technology is leveraged to deliver growth and a seamless omni-channel experience. Drive the execution of new product features that will help increase customers' engagement with our platforms. Advocate and promote digital and customer oriented programs and strategies to key internal stakeholders. Create, mentor and lead cross-functional teams to define the digital experience. Support product owners to build out the customer experience, create feature requirements, identify and solve potential roadblocks, and prioritize new features, enhancements and bug fixes. Drive design, development, and testing of new features through to launch and beyond. Build omni-channel capabilities to drive customer experience. Actively partner with ecommerce, IT, marketing, customer engagement, analytics, and agency teams to develop features that drive customer acquisition, engagement, enthusiasm and satisfaction. Apply analytical rigor in evaluating the performance of the digital experience; Drive A/B testing to continuously test, learn, implement and optimize based on customer insights. Monitor competitors and benchmark broader digital best practices to identify opportunities to evolve Sally Beauty’s user experience.

Qualifications:

15+ years of product management experience; preferably in successfully scaling direct-to-consumer ecommerce solutions and omni-channel retail experiences. Bachelor’s degree; MBA preferred. Strategic thinker with bias for actionable activities. Excellent influencing skills with the ability to challenge at both executive leadership and peer levels to challenge the status quo. Ability to evaluate business opportunities and drive strategic developments. Outstanding problem-solving & analytical skills and ability to find insights in diverse data sets. Proficiency in using Excel and Google Analytics or comparable analytics platforms and other tools to derive insights. Passionate customer advocacy. Strong project management skills, with the ability to meet deadlines, prioritize and work on multiple projects simultaneously with great efficiency and attention to detail. Excellent verbal and written communications. Team player with proven success leading cross-functional teams and operating in a highly interdependent organization. Demonstrate a track record of innovation and the delivery of ambitious and successful products. Able to keep abreast of online development and new technologies. Ability to understand customer data and communicate it in a concise and relevant way to various stakeholders. Strong work ethic and curiosity. Initiative and drive. Acting with a sense of urgency.