At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives.
We’re seeking an accomplished and inspiring VP, Communications to lead the WHOOP global communications strategy across public relations, media engagement, executive communications, policy communications, and internal communications.
You will be responsible for shaping and amplifying the WHOOP voice externally and internally - crafting narratives that resonate with the media, our members, and our global team. As WHOOP expands its impact at the intersection of AI and healthcare, this leader will play a pivotal role in telling the story of our evolution - while continuing to position WHOOP as a pioneer in human performance and healthspan.
This role demands a master storyteller - someone who can shape public opinion and discourse, build meaningful bridges to our members, lead through potential crises with poise, and develop integrated communication strategies that strengthen brand perception and drive business results. You’ll collaborate closely with the Brand, Marketing, Product, Finance, and People & Culture teams to ensure that messaging is consistent, compelling, and aligned with our overall vision and mission.RESPONSIBILITIES:Lead the development and execution of the WHOOP global communications strategy, ensuring alignment with brand and business prioritiesManage all external communications efforts including PR, executive communications, international communications, media engagement, and crisis responseServe as a trusted counselor to our CEO and other top executives to shape executive visibility and thought leadershipBuild and nurture media relationships to drive high-impact, earned media coverage across global news outlets and health, trade, science, tech, business, lifestyle, and sports publicationsOversee crisis communications planning and real-time response with clarity, confidence, and controlCollaborate closely with marketing and product teams to ensure messaging consistency and brand alignmentMentor, grow, and lead a high-performing communications team with creativity, empathy, and strategic directionPartner with the People & Culture team to drive internal communications strategies that foster culture, connection, and employee alignmentRepresent WHOOP externally as needed, supporting our presence in events, industry conversations, and media opportunitiesBring a global lens to all communications - understanding cultural nuance and ensuring resonance in international marketsQUALIFICATIONS:10 - 15+ years of communications experience with a deep background in media relations, PR, executive comms, and internal storytellingProven success managing communications for high-growth brands. We are open to communications professionals from many different spaces - healthcare, AI, enterprise, sports, fitness, and even public sector are all sectors that interest us Extensive experience leading crisis communications with sound judgment and effective executionTrack record of securing high-quality earned media placements that shape enterprise narrative, public opinion, and connect the company to relevant discourse and drive awareness and brand credibility.Comfortable leveraging AI tools to boost productivity and quality.Excellent writing, editing, and storytelling skills with an editorial mindsetConfident collaborator with a strong point of view and the ability to work cross-functionally and at all levels of the organizationGlobal perspective with experience adapting messaging across diverse audiences and geographiesPassion for using data and insights to inform communications strategy and measure impact.High intensity, high humility - approachable, humble, and inspiringPassion for the WHOOP mission and an eagerness to build a generational brand
This role is based in the WHOOP office located in Boston, MA. Remote candidates will not be considered. Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.