About the role

At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rally sign. An iconic French brand present in nearly 100 countries, Lacoste stand out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution. At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments. Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences. Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant and Tecnifibre (http://mf-brands.com/). 

 

Summary:

The Visual Merchandiser is responsible for driving sales and enhancing the customer experience through compelling visual presentation and strong adherence to brand standards. This role ensures consistent visual execution across, through regular walkthroughs, merchandising updates, and ongoing team training.

The ideal candidate will have a strong understanding of the Lacoste brand, excellent attention to detail, and the ability to lead in-store teams on visual best practices. This role reports to the Regional Visual Manager (RVM) and may support additional retail or wholesale projects as needed.

 

Key Responsibilities:

Visual Standards & Execution

Execute Lacoste’s visual merchandising guidelines at the Sawgrass location. Conduct daily walkthroughs to ensure the shop maintains brand standards. Implement seasonal floor sets and product launches in alignment with corporate direction. Update floorplans and store photography after each floor changes.

In-Store Visual Maintenance

Maintain mannequins and in-store displays regularly. Place new products upon arrival and ensure proper placement by category and flow. Keep back-of-house (BOH) visual areas organized and stocked with needed props and supplies.

Team Collaboration & Communication

Lead weekly “visual talks” with store staff to train and reinforce visual standards. Serve as the visual liaison between the corporate team and store operations, providing feedback on product, layout, and customer insights. Submit weekly recaps with before/after photos to the RVM for review and documentation.

Project Support

Assist with regional events and special projects as assigned. Monitor and report on competitor merchandising and marketing trends in the local market. Support store sales floor as needed during peak periods or events.

Profile Requirements/Qualifications:Minimum 2 years of visual merchandising experience, preferably in a boutique or fashion retail environment.Strong visual eyes with excellent attention to detail.Outstanding communication and collaboration skills; experience in corporate-facing roles preferred.Demonstrated leadership ability with the skills to train and motivate store teams.Highly organized and proactive with strong time management skills.Passionate about fashion, retail, and delivering an elevated customer experience.Sporting Spirit – must possess a competitive drive and a results-oriented mindset

Core Values and Traits:

Play as One Team

Showing respect towards everyoneCommitment for the team’s work and decisions

Play with Elegance:

Striving for excellenceTreating others with fair play and humility

Play by Daring:

Having the courage to speak up, experiment and take initiativeTo explore new opportunities

Play with Tenacity:

Constantly seek continuous improvementLearning from our failures

Equal Opportunity Employer: 

At Lacoste, we’re committed to providing equal opportunities (EEO) to all employees and applicants for employment regardless of their race, color, religion, creed, gender/sex, sexual orientation, gender identity and expression, national origin, ancestry, citizenship status, age, disability, genetic information, marital status, pregnancy, military status, veteran status, and/or any other characteristic protected by applicable federal, state, and local laws.

Equal opportunities At Lacoste, we are committed to making equal opportunities a reality. Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents. We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential.