At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The Enterprise Digital Center of Excellence (CoE) enables this transformation by building scalable platforms, capabilities, and experiences that serve global markets. With a strong focus on digitization, innovation, analytics, and experimentation, Enterprise Digital accelerates near-term business impact while driving long-term enterprise transformation.

Within Enterprise Digital, the Enterprise Digital Experimentation & Analytics (EDEA) organization partners closely with Product, Technology and Marketing teams to optimize digital journeys using data, experimentation, and advanced analytics.

How will you make an impact in this role?

Role Overview

The Vice President, US Acquisition Analytics and Transformation is a senior leadership role responsible for driving analytics strategy and execution across GCS and USCS experience analytics, CXO & Identity Analytics and Experimentation COE.

This role is accountable for delivering data-driven insights that improve customer experience, accelerate digital revenue growth, and inform enterprise decision-making. The VP will lead high-impact analytics, experimentation, and GenAI-enabled capabilities to optimize engagement, servicing effectiveness, and monetization across web, mobile app, and outbound digital channels.

The role requires strong people leadership, cross-functional influence, and the ability to translate complex analytics into clear, actionable recommendations for senior leaders.

Key Responsibilities
Enterprise & Business Impact
•    Own and drive analytics outcomes aligned to experience analytics digital revenue growth, customer engagement, and servicing efficiency 
•    Partner with Product and Marketing leaders to identify monetization opportunities through improved journeys, personalization, and digital adoption.
•    Provide strategic analytics leadership support to key partners

Customer Experience & Experimentation
•    Lead analytics-driven optimization of end-to-end digital customer journeys using test-and-learn, experimentation, and causal measurement frameworks.
•    Establish best-in-class experimentation standards, ensuring learnings are scaled and embedded into product development and experience design.
•    Deliver executive-level readouts on major launches and experiments, translating results into insights, recommendations, and next actions.

Advanced Analytics & GenAI Enablement
•    Leverage GenAI and advanced analytics to unlock deeper customer insights, enhance personalization, accelerate insight generation, and improve operational efficiency.
•    Partner with Technology and Data teams to responsibly deploy AI-enabled analytics capabilities in alignment with governance, risk, and compliance standards.
•    Champion innovation in analytics approaches while ensuring rigor, explainability, and business relevance.

Measurement, KPIs & Data Strategy
•    Define, standardize, and evolve KPIs and success metrics to measure digital channel health, experience quality, and revenue impact.
•    Ensure strong analytical governance, data quality, and consistency across platforms, markets, and initiatives.
•    Integrate digital behavioral data with American Express closed-loop data to deliver holistic, actionable insights.

People Leadership & Collaboration
•    Lead, develop, and inspire high-performing analytics teams, fostering a culture of inclusion, innovation, and continuous learning.
•    Serve as a trusted thought partner to senior stakeholders across Enterprise Digital, Product, Technology, and Global Markets.
•    Influence outcomes through strong executive presence, storytelling, and data-driven recommendations.

Minimum Qualifications
Required Qualifications & Experience
•    Postgraduate degree in Business, Economics, Statistics, Mathematics, Engineering, Finance, or a related quantitative field.
•    10+ years of progressive experience in analytics, with demonstrated leadership in digital analytics, experimentation, or advanced analytics.
•    Proven track record of leading in-house analytics teams and delivering measurable business and revenue impact at scale.
•    Strong experience with digital data ecosystems, experimentation platforms, and advanced analytics techniques; familiarity with GenAI applications in analytics strongly preferred.
•    Strategic mindset with strong financial acumen and ability to link analytics outcomes to business value.
•    Excellent problem-solving, decision-making, and stakeholder management skills.
•    Demonstrated ability to collaborate effectively across global, cross-functional teams.

Qualifications We Value
•    Experience influencing senior leadership and operating effectively in a matrixed, global organization.
•    Background in personalization, digital product analytics, or customer experience optimization.
•    Comfort navigating ambiguity and driving outcomes in fast-paced, evolving environments.
 

Salary Range: $176,750.00 to $282,000.00 annually + bonus + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Depending on factors such as business unit requirements, the nature of the position, cost, and application laws, American Express may provide visa sponsorship for certain positions