The Vice President, Marketing will be responsible for developing and executing marketing strategies, managing the marketing budget, leading the marketing team, conducting market research, and collaborating with sales, operations, and executive leadership to align marketing efforts with business goals, such as increasing brand awareness and driving revenue. Key responsibilities include overseeing digital and traditional campaigns, analyzing market trends, and reporting on campaign performance and ROI. The role is pivotal in translating the company’s vision into actionable marketing plans that drive business growth and enhance market position.  The VP, Marketing will report directly to the President, Commercial Operations and will oversee internal marketing teams.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

 

Crafting innovative marketing strategies and campaigns Driving revenue growth through targeted marketing initiatives Analyzing market trends and consumer behavior to inform strategic decisions Overseeing brand management and positioning in the marketplace Leading and developing high-performing marketing teams Ensuring coherent alignment with the brand’s identity Fostering engagement and connection with target audiences Implementing data-driven marketing approaches to maximize ROI Coordinating cross-functional efforts to support product launches and sales go

 

Internal marketing teams:

Lead and mentor marketing team. Steering internal marketing teams on their journey through intricate marketing campaigns Building cohesiveness and a shared sense of mission among team members Aligning every individual within the team with the organization’s predefined objectives Equipping team members with necessary resources for successful outcomes Taking on challenging decisions when required Cultivating an atmosphere of cooperation that surpasses interdepartmental boundaries

 

Planning Marketing Strategies:

Developing and implementing comprehensive marketing strategies Crafting multi-channel marketing plans encompassing digital, print, and social media Developing innovative public relations tactics to enhance the company’s image Initiating targeted paid advertising campaigns to drive sales Continually evaluating and refining marketing approaches for maximum effectiveness These strategic initiatives reflect the VP of Marketing’s expertise in building a powerful brand identity and expanding the company’s market presence. By consistently analyzing performance data and adjusting tactics, they ensure that marketing efforts remain aligned with broader business objectives and deliver measurable results.

 

Managing the Marketing Budget

Budget oversight: Allocate funds across various campaigns to ensure cost-effectiveness. Financial alignment: Create a budget that reflects the organization’s financial resources and goals. ROI focus: Prioritize high-return initiatives and invest in proven strategies. Adaptability: Adjust budgets in response to market changes and emerging opportunities. Performance tracking: Regularly review campaign performance and reallocate funds as needed. Other duties as assigned.

 

SUPERVISORY RESPONSIBILITIES

Supervises assigned employees both on site and remotely located, including staff selection and training; planning, assigning and directing work; conducting performance reviews; rewarding and disciplining employees; addressing complaints and resolving problems.

 

MINIMUM REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. 

Bachelor’s Degree in Marketing, Communication or similar related field; Ten (10)+ years proven experience in a senior marketing role, such as VP of Marketing or Marketing Director, with a track record of designing and implementing successful campaigns. Marketing Expertise: Solid knowledge of digital marketing tools, SEO, web analytics, content marketing, and CRM software. Strategic Thinking: A strategic mindset with the ability to make data-driven decisions and adapt to evolving market conditions. Or equivalent combination of education and experience.

 

COMPETENCIES

Strategic leader with confidence and speed in execution. Must have the ability to interact & influence at the highest levels of the company (incl. with sales, operations, finance, etc.)  Change agent, with excellent verbal and written communication. Excellent interpersonal, influencing and negotiation skills. Strong work ethic and commitment to excellence Results-oriented with strong analytical skills. Sound judgement and decision-making skills  Experienced coach and developer of teams, producing leaders and contributors.  Strong business acumen; solid understanding of and experience in sourcing, consumption, demand planning, inventory, logistics and production data and critical inputs in the technology  Ability to influence and incorporate feedback at high levels.  Strong understanding of logistics and manufacturing processes, as well as inventory management principles and compliance at a multinational level  Strong ability to move between tactical and strategic aspects of business.  Confidence and success in problem resolution; resourceful with ability to adjust to change.  Strong financial/business literacy and analytical skills  Strong analytical skills to interpret data and analyze trends.  Skill in establishing and maintaining effective working relationships. Sense of ownership and pride in your performance and its impact on company’s success. In depth knowledge of market research. Proficiency in Microsoft Office Suite

 

BFS COMPETENCIES

Business and Financial Acumen Demonstrates depth of understanding for the P&L and financial analysis Teaches business and financial acumen to others. Understands KPIs and how BFS makes money. Knows the different business segments and how they relate to one another. Understands customer sales and engagement. Demonstrates functional and/or technical expertise. Understands complex issues and demonstrates problem solving skills. Understands how to maximize business results regardless of industry cycle. Results Driven Holds self and others accountable. Communicates and sets clear goals with plans to deliver. Manages competing priorities effectively. Demonstrates appropriate urgency. Drives to exceed expectations in alignment with our BFS SPICE values. Embraces and follows best practices. Demonstrates self-starter, can-do attitude. Strategic Thinking and Decision Making Leverages resources and teams around them to solve problems and create mutually beneficial outcomes. Demonstrates willingness and courage to make tough decisions in a timely manner. Balances short-and-long term priorities Demonstrates proactive versus reactive thinking. Asks questions to identify root cause and analyze situations more accurately. Servant Leadership Demonstrates humility by putting others first. Builds trust-based relationships. Leads by example with kindness and respect. Collaborates well across all areas of the business. Advocates for others Actively listens to understand the meaning and intent of what the other person is communicating. Demonstrates authenticity and encourages others to do the same. Emotional Intelligence Demonstrates situational awareness – knows when and how to adjust leadership style in different situations. Demonstrates self-awareness – understands strengths and weaknesses. Demonstrates empathy – puts themselves in other’s shoes. Assumes positive intent. Develops and Leads Others Drives alignment through clear communication of vision, goals, and expectations. Invests time on a regular basis in performance feedback and developmental conversations. Fosters a respectful and inclusive environment. Empowers, motivates, and inspires others. Coaches and mentor others for their development. Guides and persuades others to deliver positive outcomes. Growth Mindset Demonstrates a growth mindset; takes appropriate risks, fails fast and forward, learns from mistakes. Perseveres and champions growth, even in the face of resistance, ambiguity, or possible failure. Thinks like an owner with an entrepreneurial spirit. Demonstrates and encourages intellectual curiosity. Continuous learner; seeks opportunities and knowledge for personal and professional growth. Sees possibilities over problems – actively seeks solutions. Innovation Encourages out-of-the box thinking to create new ways of doing things. Continuously seeks to improve and simplify pain points in the business. Anticipates, embraces, and leads change. Develops and executes breakthrough strategies. Integrity Does the right thing even under challenging circumstances? Communicates with honesty. Consistently treats others fairly and equitably. Demonstrates reliability and does what they say they will do. Conducts tough conversations and delivers difficult messages with kindness and respect.

 

WORK ENVIRONMENT / PHYSICAL ACTIVITY

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is in an office setting and generally sedentary with physical effort associated with using a computer, but may involve walking or standing for brief periods of time. May be required to occasionally lift, carry, push, pull, or otherwise move objects up to 25 pounds. Occasional travel may be required.