Company description Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals. Overview The Vice President, Go-to-Market Strategy role sits within the Strategic Business Development group at Publicis Connected Media, working alongside teams responsible for Growth Orchestration and Connected Transformation. The role is focused on scaling our global go-to-market motion with clarity, consistency, and impact. This role is positioned at the center of Publicis Media’s Connected Growth System and will maintain a strong gravitational pull toward go-to-market rollout, storytelling, and training. Responsibilities Partner closely with Strategic Development leads in the Global Business Development team to deliver a unified go-to-market strategy across global markets. Lead the development of modular, connected propositions that clearly articulate Publicis’ value to prospects, agency leaders, and consultants. Author compelling go-to-market materials including sales narratives, pitch frameworks, and enablement toolkits aligned to the Connected Media strategy. Design and deliver training programs that scale GTM understanding across regional and local teams, ensuring alignment and confidence in execution. Serve as a central point of excellence for proposition development, working across Growth Orchestration and Business Transformation teams. Ensure narrative and proposition consistency across all strategic pitches, with particular emphasis on clarity, differentiation, and customer-centricity. Establish governance processes to maintain quality and scalability of GTM documents and templates across regions. Lead rollout of GTM playbooks and manage enablement channels (e.g. case libraries, solution overviews, pitch asset hub). Identify whitespace opportunities to evolve go-to-market narratives in response to industry shifts and buyer needs. Act as a thought partner in internal leadership forums focused on growth system design, storytelling, and commercialization strategy. Qualifications 10+ years of experience defining and leading Go to Market strategies that align with Growth objectives. Demonstrated ability to work with Enterprise clients, translating complex business requirements into innovative, scalable solutions. Strong strategic acumen with the ability to translate market insights into actionable GTM plans and influence at the executive level. Proven track record of leading global projects, across functions and time zones in a high-growth matrixed environment. Skilled at building compelling strategic visions and executing against those with practical plans. Experience leading and collaborating with cross-functional teams. Excellent communication and stakeholder management skills, with the ability to influence and lead in a matrixed environment. Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range: $164,800 - $246,330 annually This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be October 5th. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply.