(USA) Senior Manager, Marketing Planning And Strategy- Soccer Experiential
Walmart
Position Summary...As the Senior Manager of Experiential Marketing (Soccer Experiences), you will lead the experiential strategy, planning, and execution for Walmart Soccer – a new, high-priority brand platform marking a major milestone in Walmart's investment in the world's game. With two multi-year league partnerships at its foundation, Walmart Soccer will activate through a comprehensive 360 campaign, expanded product assortment, and – critical for this role – immersive, in-real-life fan experiences that celebrate one of the fastest-growing and most culturally influential fan communities in North America.
We're seeking an experienced experiential marketer who is equal parts creative and strategic, deeply versed in developing high-quality, scalable consumer experiences, and comfortable navigating complex organizations and high-visibility programs. Experience in sports marketing and a passion for soccer are strong pluses. This role reports to the Director of Experiential Marketing and works closely with Head of Brand Partnerships, who oversees the soccer platform and partnerships.
This is a fast-paced, cross-functional position that requires exceptional collaboration with teams such as Comms, Influencer, Creative, Site, Social, and Paid Media to bring all aspects of experiential programs to life.
This is not a remote role. The hired associate is required to work from our Hoboken, NJ office.What you'll do...Lead day-to-day strategy and execution for all Walmart Soccer experiential initiatives; serve as a key liaison with internal teams, including Brand Partnerships team that leads the Soccer platform as well as external agency partners.Develop data- and insight-driven experiential strategies and integrated marketing plans that connect across channels and business units.Build strong cross-functional relationships, aligning stakeholders to priorities and clearly communicating objectives, needs, and results.Monitor and optimize program performance, identifying opportunities to refine or scale tactics to achieve marketing and business goals.Serve as a thought leader on the Experiential team, contributing to overarching strategy and ensuring alignment across Walmart Marketing.Lead, mentor, and develop a team of marketers, fostering a culture of innovation, collaboration, and continuous improvement.Drive innovation, identifying white-space opportunities and new approaches that elevate Walmart Soccer and the broader Experiential portfolio. What You'll Bring An entrepreneurial mindset-comfort with ambiguity and a bias for action. Grit is one of your greatest qualities.A strong track record of creating innovative, differentiated experiential activations that deliver customer value and brand impact.Familiarity with the sports marketing landscape and the nuances of sports partnerships.A highly creative approach-you think big and imagine what's never been done before.Exceptional collaboration skills-working with and energizing cross-functional partners is second nature.Excellent communication skills, including the ability to write compelling briefs and strategic narratives, and present complex ideas to senior leaders with clarity and confidence.Meticulous attention to detail.Experience negotiating and executing sponsorship and partnership agreements.Passion for or experience with soccer preferred. Minimum Qualifications Bachelor's degree in Business, Marketing, Communications, or related field.8+ years of experience in marketing or related discipline & 5 years in experiential marketing3 years of supervisory experience or experience leading complex cross-functional initiatives.Outstanding written and verbal communication skills, including deck and brief development. About the Team The Brand Experience & Partnerships team is responsible for creating innovative, participatory experiences that drive brand reappraisal & shift perception and consideration. Our mission is to bring the Walmart value proposition to life in culturally relevant ways that engage the next generation of customers IRL, digitally, and virtually. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
experience in marketing or related field.Preferred Qualifications...
We're seeking an experienced experiential marketer who is equal parts creative and strategic, deeply versed in developing high-quality, scalable consumer experiences, and comfortable navigating complex organizations and high-visibility programs. Experience in sports marketing and a passion for soccer are strong pluses. This role reports to the Director of Experiential Marketing and works closely with Head of Brand Partnerships, who oversees the soccer platform and partnerships.
This is a fast-paced, cross-functional position that requires exceptional collaboration with teams such as Comms, Influencer, Creative, Site, Social, and Paid Media to bring all aspects of experiential programs to life.
This is not a remote role. The hired associate is required to work from our Hoboken, NJ office.What you'll do...Lead day-to-day strategy and execution for all Walmart Soccer experiential initiatives; serve as a key liaison with internal teams, including Brand Partnerships team that leads the Soccer platform as well as external agency partners.Develop data- and insight-driven experiential strategies and integrated marketing plans that connect across channels and business units.Build strong cross-functional relationships, aligning stakeholders to priorities and clearly communicating objectives, needs, and results.Monitor and optimize program performance, identifying opportunities to refine or scale tactics to achieve marketing and business goals.Serve as a thought leader on the Experiential team, contributing to overarching strategy and ensuring alignment across Walmart Marketing.Lead, mentor, and develop a team of marketers, fostering a culture of innovation, collaboration, and continuous improvement.Drive innovation, identifying white-space opportunities and new approaches that elevate Walmart Soccer and the broader Experiential portfolio. What You'll Bring An entrepreneurial mindset-comfort with ambiguity and a bias for action. Grit is one of your greatest qualities.A strong track record of creating innovative, differentiated experiential activations that deliver customer value and brand impact.Familiarity with the sports marketing landscape and the nuances of sports partnerships.A highly creative approach-you think big and imagine what's never been done before.Exceptional collaboration skills-working with and energizing cross-functional partners is second nature.Excellent communication skills, including the ability to write compelling briefs and strategic narratives, and present complex ideas to senior leaders with clarity and confidence.Meticulous attention to detail.Experience negotiating and executing sponsorship and partnership agreements.Passion for or experience with soccer preferred. Minimum Qualifications Bachelor's degree in Business, Marketing, Communications, or related field.8+ years of experience in marketing or related discipline & 5 years in experiential marketing3 years of supervisory experience or experience leading complex cross-functional initiatives.Outstanding written and verbal communication skills, including deck and brief development. About the Team The Brand Experience & Partnerships team is responsible for creating innovative, participatory experiences that drive brand reappraisal & shift perception and consideration. Our mission is to bring the Walmart value proposition to life in culturally relevant ways that engage the next generation of customers IRL, digitally, and virtually. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business AdministrationPrimary Location...221 River St, Hoboken, NJ 07030, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
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