Job title: UFS NAM ABM & Lead Management Supervisor 

Location: Remote - Hoboken, NJ 

Who We Are 

Act like a founder, accelerate your growth, stay ahead of the curve, enjoy the growth: JOIN US. 

Unilever Food Solutions is an independent Global Business Unit, which is the 5th largest Business Unit in Unilever. UFS is ~20% of Nutrition Business Group and operates in 76 markets with a Turnover of about €3 Bn. We have a compelling ambition: To be a €5 Bn business by 2030, becoming the leader in digital selling in the food service industry, the best solution provider for our Operators and the planet, and a Winning People Engine. 

UFS operates with a different business model that has a greater emphasis on chefs and field sales to drive demand creation with operators in a Business-to-Business setting. UFS is a unique business within Unilever, with a constant focus on executional excellence and consistent productivity improvements leading to significant value creation and enabled by rich expertise in the professional food service channel.  

UFS is the place where we are all striving to be Chefs supporting Chefs! At UFS we have an entrepreneurial culture with a commitment to speed, simplicity and trust, whilst having a hunger to grow – both our business and our people. UFS also proudly commits to high employee engagement every year with Univoice scores ahead of Unilever across all dimensions.  

It is the place where you can be a risk taker, test and iterate, and be a trendsetter. You can think and work like an owner of your own business and be ahead of the curve. With the purpose of “We free you to love what you do” and the DNA “having empathy for the people we serve and the expertise to meet their needs 24/7” you will become a part of a “People-to-People organization.”  

At UFS, we are committed to fostering a culture of trust and unity with our empowered One Team One Goal approach, with a passion for winning and nurturing a culture of psychological safety where people can shape their career adventures. We aim to achieve resilient performance and sustainable success, winning together as one resilient, dynamic team.  

Role Overview 

Lead the strategy, operating model, and performance governance for our Account-Based Management (ABM) and Lead Management across U.S. food service operators. You will design the plays, handoffs, SLAs, and measurement that connect insight → samples → pilots → rollouts → retention. You’ll partner closely with Sales, Marketing, Culinary (chef team), Data/Tech team (who execute tracking, integrations, and campaigns). 

Job Responsibilities 

Strategy & Planning 

Define ICP, account scoring& tiers (leveraging multiple 1st, 2nd and 3rd party data sources) and channel mix (Acquire: Social, Search, Programmatic, Offline Event/ SR; Engage: Website/ APP/ SMS/ EDM; Convert: SR/ Sysco/US Foods/RD/Amazon/FSD). 

Set account- and lead-level qualification (MQA/IQA & MQL/SAL/SQL) and the ABM roadmap. 

Experimentation & Rapid Iteration 

Collaborate with marketing& CD team, run continuous experiments across: 
audiences, offers (samples/pilots), creative, content, cadence, channels (social/search/programmatic/email/SMS). 

Test hypotheses quickly, validate with data, and scale what works. 

Build a backlog of high-impact experiments to accelerate acquisition and qualification. 

Process & Orchestration 

Build playbooks for each segment: triggers, offers (samples/pilots), content direction, and sales SLAs.  

Own lead routing & handoff design, event workflows and conversion feedback loop. 

Working with marketing, CD and tech team to deploy the automation journey through Marketo and CRM. 

Incorporate with the AI Transformation agenda, to embed your best practices into: AI lead scoring, AI-driven personalization, AI ABM play orchestration, Next-best-offer for operators 

Measurement & Optimization 

Define the KPI tree for every stage of the funnel (reach → engagement → qualification → conversion). Build dashboards tracking and monitoring the funnel impact. 

Present insights to CD, Marketing, and Leadership; run quarterly business reviews (QBRs). 

QUALIFICATIONS AND EXPERIENCE REQUIREMENTS 

Education & Experience 

5+ years in B2B growth, ABM, demand generation, marketing operations, or growth experimentation. 

Demonstrated success improving lead quality, conversion rates, and pipeline efficiency. 

Operational experience with ABM platforms, CRM (Salesforce), and MAPs (Marketing Cloud or Marketo); hands-on enough to test/QA, while partnering with data/tech for implementation. 

Strong understanding of attribution models, multi-touch journeys, and CRM-to-CDP integrations.  

Food-service/CPG B2B context (Sysco, US Foods, Restaurant Depot/Instacart, Amazon) is a plus; familiarity with privacy basics (CCPA/CPRA, CAN-SPAM, GDPR). 

Skills & Capabilities 

Growth hacker mindset: rapid testing, ruthless prioritization, data-driven iteration. 

Strong analytical skills—comfortable interrogating behavioral data, intent signals, and funnel metrics. 

Deep understanding of B2B buying journeys and restaurant/foodservice operator dynamics. 

Skilled in building process flows, lifecycle maps, SLAs, routing logic, and ABM playbooks. 

Excellent communicator—able to align Sales, Marketing, Culinary, Data, IT, and agency partners. 

Highly autonomous, entrepreneurial, and execution-oriented. 

Our Culture   

Caring Deeply   

Positive Tensions for Bigger Outcomes, Fairness and Transparency, Performance AND care   

Staying Three Steps Ahead of the Market   

Build Future While Delivering today, Think Big simplify, commit, Lead Shape Disrupt Mkt    

Delivering with Excellence   

Pride in our Execution, Best in Reality, Developing Breakthrough solutions   

Focusing on What Matters Most   

Fewer Bigger Things, Fight for What matters most, Challenging and Debating Right Choices  

What We Can Offer You       

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability      

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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.

For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal

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If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.