This role is responsible for developing and executing comprehensive patient-centric strategies for Tzield in the China market, with a focus on Type 1 Diabetes (T1D) patient education, engagement, and support programs.

Key ResponsibilitiesStrategic Planning & Execution

Develop and implement integrated patient communication strategies and tactical plans for Tzield, aligned with overall brand strategy and business objectives

Design patient journey mapping and identify key touchpoints for intervention and engagement throughout the patient lifecycle

Lead the development of annual patient strategy roadmap with clear KPIs and measurable outcomes

Monitor market trends, patient insights, and competitive landscape to continuously optimize patient strategies

Patient Education & Disease Management Programs

Design, develop, and execute comprehensive patient education programs focused on T1D awareness, early detection, and disease management

Create and manage patient support programs (PSPs) that address unmet needs across the patient journey

Develop educational materials, tools, and resources tailored to different patient segments and stages of disease progression

Implement disease management initiatives that promote treatment adherence, lifestyle modification, and long-term health outcomes

Drive initiatives to increase awareness of T1D risk screening, timely diagnosis, and standardized management protocols among high-risk populations in China

Cross-Functional Collaboration

Partner closely with Communication team to ensure consistent messaging across all patient-facing channels

Collaborate with Retail team to optimize patient experience at point-of-care and pharmacy touchpoints

Work with Market Research team to gather patient insights, conduct needs assessments, and measure program effectiveness

Coordinate with Medical Affairs, Market Access, and Sales teams to ensure alignment of patient initiatives with overall commercial strategy

Engage with Digital and Omnichannel teams to leverage technology platforms for enhanced patient engagement

External Stakeholder Management

Build and maintain strategic partnerships with patient advocacy organizations, patient support groups, and T1D communities

Collaborate with e-commerce platforms and digital health partners to expand patient reach and accessibility

Engage with healthcare professionals, diabetes educators, and key opinion leaders to support patient education initiatives

Manage relationships with vendors, agencies, and third-party service providers for program execution

Ensure all external collaborations comply with pharmaceutical industry regulations and company policies

Budget & Performance Management

Develop and manage budget for patient programs and initiatives

Track and analyze program performance metrics, ROI, and patient outcomes

Prepare regular reports and presentations for senior management on program effectiveness and strategic recommendations

Continuously optimize resource allocation based on performance data and business priorities

RequirementsCompliance & Quality Standards

Ensure all patient-facing materials and programs comply with local regulations, industry codes, and company SOPs

Maintain highest standards of ethical conduct in all patient engagement activities

Implement quality control processes for all patient communications and educational materials

Stay current with regulatory changes affecting patient engagement in the pharmaceutical industry

Skills and QualificationsCore Competencies

Strong strategic thinking and analytical skills with ability to translate insights into actionable plans

Excellent project management capabilities with proven track record of managing multiple initiatives simultaneously

Outstanding communication skills in both English and Mandarin Chinese (written and verbal)

Deep understanding of patient-centric marketing principles and best practices

Proficiency in digital marketing tools, CRM systems, and data analytics platforms

Strong stakeholder management and influencing skills across diverse audiences

Technical Skills

Experience with patient journey mapping and segmentation methodologies

Knowledge of pharmaceutical marketing regulations and compliance requirements in China

Familiarity with omnichannel marketing strategies and digital engagement platforms

Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel

Experience with marketing automation tools and patient engagement platforms preferred

Personal Attributes

Patient-focused mindset with genuine empathy for individuals living with chronic conditions

Creative problem-solver with innovative approach to addressing patient needs

Results-oriented with strong business acumen and commercial awareness

Collaborative team player with ability to work effectively across cultures and functions

Adaptable and resilient in fast-paced, dynamic environment

Work Experience

Minimum 5-7 years of experience in pharmaceutical or healthcare marketing, with at least 3 years in patient engagement, patient services, or related roles

Proven experience in developing and executing patient support programs or disease awareness campaigns

Track record of successful cross-functional collaboration and stakeholder management

Experience working with patient advocacy organizations and external partners

Background in specialty pharmaceuticals, biologics, or rare disease preferred

Experience in diabetes, immunology, or endocrinology therapeutic areas highly desirable

Previous experience in both multinational pharmaceutical companies and China market preferred

Educational Background

Bachelor's degree required; advanced degree (MBA, MPH, or related field) preferred

Degree in Marketing, Business Administration, Life Sciences, Public Health, or related discipline

Additional certifications in patient advocacy, healthcare marketing, or digital marketing are advantageous

Personal QualitiesLeadership & Initiative

Self-starter with entrepreneurial spirit and ability to work independently

Demonstrates ownership and accountability for outcomes

Proactive in identifying opportunities and addressing challenges

Ability to inspire and motivate others toward common goals

Interpersonal Excellence

Strong emotional intelligence and cultural sensitivity

Excellent relationship-building skills with diverse stakeholders

Diplomatic and professional in all interactions

Active listener who values diverse perspectives

Professional Integrity

Unwavering commitment to ethical standards and compliance

Maintains confidentiality and handles sensitive information appropriately

Demonstrates sound judgment in complex situations

Acts as role model for company values and behaviors

Growth Mindset

Continuous learner who stays current with industry trends and best practices

Open to feedback and committed to personal development

Embraces change and innovation

Shares knowledge and mentors others

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!