Trademark Attorney

 

Function: Global Legal Affairs

(Sub)department: Intellectual Property

Location: Amsterdam

Fulltime: 40 hours per week

Closing date: 8th January 2025 

 

The purpose of this role within the Legal function at HEINEKEN is to lead and support the management, protection and enforcement of trademark rights.

 

 

Roles & Responsibilities: 

•Trademark prosecution and lifecycle management, including applications, oppositions, non-use/cancellation proceedings, and renewals.

•Trademark watching to monitor competitor activities and identify potential infringements.

•Freedom-to-operate searches for new brands and initiatives to reduce legal and commercial risks.

•Manage and analyze the company’s IP portfolio (trademarks, designs, copyrights, domain names; excluding patents).

•Protect and enforce IP rights globally, including support in managing disputes, claims, and offensive/defensive actions against competitors and third parties.

•Coordinate global online brand protection (counterfeits, impersonations, scams) and liaise with external providers.

•Develop renewal strategies aligned with commercial use, brand relevance, and geographic footprint.

•Provide portfolio insights and analytics to support strategic decision-making.

•Deliver operational support to the IP team across legal, educational, and practical matters.

•Compile the annual Brand Index in collaboration with operating companies for active global brands.

•Educate and train stakeholders on IP protection, risks, and opportunities.

 

 

Experience & profile (What & How):

 

What:

Education: Law degree at University level, subsequent Trademark Attorney specialization/qualification Work experience: 5-9 years Required work experience in field of expertise: Proven track-record of cross-border IP management and trademark law matters. Demonstrated experience with IP prosecution (trademark watching, clearance, filing, oppositions etc.), in international trademark attorney prosecution firm or law firm or FMCG multinational Functional skills: Legal expertise, international and multi-jurisdictional enforcement (incl. trademark oppositions and (non-use) cancellations), IP portfolio management (covering trademark clearance, searching, and watching), risk management, stakeholder management, problem solving, decision making, business acumen, project management, digital adeptness, and experience with legal tech solutions, AI and new ways of working. Languages: fluent in English, good understanding of Dutch

How:

Key Leadership expectations: Curious, eager to learn, and committed to continuous improvement. Translates strategy into results with integrity and role modeling. Manages shifting priorities in a fast-paced environment, balancing multiple projects and deadlines. Quickly processes complex information to identify and articulate risks. Offers pragmatic legal solutions with strong attention to detail and organizational (change management) skills. Communication skills: Builds and manages relationships with internal and external senior stakeholders (often with conflicting interests) on strategic, tactical level Other skills: Leverages technology to enhance productivity and data-driven decision-making.

 

 

Ready to join our team? 

Are you excited to get started as our Trademark Attorney? Then apply immediately by clicking the green application button and sending us an updated version of your resume. A cover letter is not required, but we would love to hear about your passion for our position, so a short note along with your resume would be great. We look forward to receiving your application!