MAIN PURPOSE OF ROLE

Responsible for the strategic planning and execution of GT channel trade marketing plans that achieve value sales, market share and profit objectives in line with the overall business priorities.Drive brand awareness and profitability through the execution of distribution, merchandising, promotion and pricing strategies and visibility at end-consumer levelsSupport Abbott Nutrition’s brand strategy by optimizing value sales, market share, spending and partnerships in collaboration with the sales team

 

MAIN RESPONSIBILITIES

Develop trade marketing strategies and execution plans of GT channel to achieve value & volume sales, offtake, market share and profit objectives in line with the overall business prioritiesMaximize Abbott Nutrition trade sales and margin revenue through the effective management and execution of trade marketing activities - ideation, planning and budgeting, execution and implementation of campaign activities, point of sales materials and promotions, including resource allocation with optimal management of resource mixCoordinate with Sales, Marketing and other cross functional teams to create trade marketing campaigns including brand campaigns, loyalty programs, promotional activities that deliver customized value propositionsDrive brand awareness and profitability through the execution of distribution, merchandising, promotion and pricing strategies and visibilities at end-consumer levelsLead execution and tracking process with cross functional team and external parties to deliver timely and quality report on reimbursement, execution and activity, distribution and visibility and other KPIsSecure necessary approvals and ensure business compliances inline with the company policies/compliance requirements

QUALIFICATIONS

 

Education

Bachelor's degree

 

Experience/Background

Experience : Minimum 5 years of experienced in trade marketing in FMCG, with strong track record