**Job Purpose:** The Trade Marketing Manager, Personal Health, is responsible for driving commercial execution excellence across retail and omni-channel partners by translating Personal Health category and brand strategies into impactful, customer-specific trade plans. This role partners closely with Sales, Marketing, Category, Demand Planning, and Supply Chain to accelerate sell-in, sell-through, and sell-out while maximizing trade investment ROI and strengthening Philips’ in-store and digital retail presence. **Key Responsibilities** **Channel & Customer Activation** + Translate Personal Health category strategies (G&B and OHC) into channel- and customer-specific trade activation plans and product portfolio. + Support Key Account Managers in Joint Business Planning (JBP) with major retailers. + Ensure alignment between brand priorities and customer needs, driving win‑win commercial outcomes. **2. Trade Promotion & In-Store Execution** + Plan, execute, and track trade promotions, seasonal activations, exclusives, and bundle offers in line with Philips PH pricing and promotion guidelines. + Own the trade marketing calendar, coordinating promo phasing, visibility programs, and store execution. + Drive in-store excellence through POSM deployment, planograms, demo programs, and retail staff education for Personal Health products. **3. Go-To-Market & Product Launch Excellence** + Lead trade readiness for Personal Health product launches, including sell‑in decks, trade stories, SKU prioritization, pricing & promo mechanics, and visibility plans. + Partner with Marketing and Category teams to ensure consistent brand messaging at the point of sale, both offline and online. + Coordinate with Demand Planning and Supply Chain to mitigate supply risks and ensure launch success. **4. Trade Investment & Budget Management** + Own the trade marketing budget for Personal Health; ensure disciplined planning and tracking. + Evaluate promotion effectiveness and ROI, using sell-out data and post‑evaluation to optimize future investment. + Ensure adherence to Philips internal controls, approval processes, and audit requirements. **5. Shopper, Market & Competitive Insights** + Analyze sell-out data, shopper behavior, and category performance to identify growth opportunities by channel and retailer. + Monitor competitor activities (pricing, promotions, displays, NPDs) in the Personal Health category and share actionable insights. + Use insights to continuously improve GTM effectiveness and trade activation quality. **6. Sales Enablement & Stakeholder Collaboration** + Act as the bridge between Sales and Marketing, ensuring clear alignment on priorities, execution standards, and KPIs. + Develop and localize sales tools such as trade decks, promo mechanics, launch toolkits, and execution guidelines. + Manage agencies and external partners to deliver high‑quality, on-time trade execution. **Qualifications & Experience** + Bachelor’s degree in Marketing, Business, or related discipline + >10 years of experience in Trade Marketing, Commercial Marketing, or Sales within FMCG / Consumer Electronics / Healthcare Consumer Products + Strong understanding of HK retail landscape and omni-channel execution + Experience managing trade budgets and complex promotions + Analytical, structured, and execution-focused mindset **Key Competencies** + Commercial & shopper-centric thinking + Strong cross‑functional collaboration + Data-driven decision making + Retail & channel execution excellence + Stakeholder influence and ownership mindset