Warsaw, Mazowieckie, PL
18 hours ago
Trade Marketing Expert (m/f)

This role is responsible for directing the development of value propositions, integrated solution offerings, and market positioning with partners, nurturing strategic relationships, and optimizing partnerships. The role also involves leading efforts to acquire new customers and expand business through partner channels, leading training and sales support, creating and executing marketing programs, and supporting management of partner market development funds. The role also directs development of messaging and content frameworks and contributes to complex projects while building productive relationships.

Responsibilities
• Directs development of value proposition, integrated solution offering and market positioning to/with/through partner and successfully launches solution in the market.
• Develops and nurtures strategic relationships with key partners, including business, technology, and channel partners.
• Leads efforts to onboard new strategic partners and continuously optimize existing partnerships.
• Develops and oversees execution of strategies for acquiring new customers and expanding existing business through partner channels.
• Leads training and sales support and helps in development and delivery of sales education program for channel and partner sales forces.
• Leads creation and execution of marketing programs and solutions with partners, driving demand and incremental revenue for organization’s offerings.
• Contributes to the management and optimization of partner market development funds (MDF), including tracking availability, utilization and compliance, and proposing new MDF-based initiatives.
• Directs development of messaging and content framework for partner programs and campaigns.
• Develops and builds productive internal/external working relationships and provides mentoring and guidance to lower-level employees.

Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in marketing, partner, sales, industry, channel , or a related field.

Knowledge & Skills
• Agile Methodology
• Business Development
• Business Marketing
• Business Strategies
• Business To Business
• Channel Management
• Channel Sales
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Marketing Communications
• Marketing Management
• Marketing Strategies
• New Product Development
• Product Management
• Product Marketing

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

The base pay range for this role is 182 800 PLN to 277 150 PLN annually with additional cash compensation opportunities in the form of annual cash incentive bonuses. Pay varies by job-related skills, effort, responsibility, working conditions, experience and work location.

Benefits:

Additionally,  HP offers a comprehensive benefits package for this position, including:

Health insurance for the employees and their closest family

Employee assistance program

Employee purchase program

Multisport card

Life insurance

Flex-time arrangements and work from home opportunities

Trainings and opportunities for personal development or advancement within the company

Recognition programs

Employee Capital Plans (PPK)

Employee Pension Scheme (PPE)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

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