Trade Marketing Coordinator- Internal Medicine

 

The Trade Marketing Coordinator is responsible for leading the trade marketing plan execution in POS for Internal medicine portfolio with retail focused brands including operational execution, implementation of the portfolio strategy and follow–up, support of internal coordination and alignment with enabling functions, as well as focus on specific projects.

Responsibilities

 

 STRATEGY

Support CBL and CBM brand plan definition and implementation of portfolio strategies.

Coordinates annual trade marketing plan deployment and performance measurement analyzing CRM metrics working alongside commercial excellence/ BAI teams.

Coordination support in retail events participation and budget management with Wholesalers & pharmacy chains.

Work along with marketing coordinator and CBL in identifying growth opportunities and needs by region with Account Representatives.

 

Data analytics:

Analize sales and market performance, competitive landscape. Follow up territory PoAs and perform analysis of the scope, impact and efficiency of promotional investment. Monthly trade marketing reports by region ensuring Visits, Visibility, exhibition & distribution.

 

OMNICHANNEL & CONTENT

Support the implementation and follow-up of omnichannel plans, Tailored design and production of promotional materials for each pharmacy type, guaranteeing visibility and display at key POS

Define with CBL/CBM content and audience , articulating the correct implementation and development of materials with the Content & Channel Team

DME

Responsible for Trade Marketing Tactical Matrix upload, follow up calendar initiatives and DME accomplishment with financial team.

Management of the annual budget for visibility and display agreements (CBPs), measuring the ROI of each initiative

Monthly delivery of sample cycles and promotional materials for the sales force

 

MEETING & EVENTS

Provide definition and documentation to the “Transaction center” to ensure mapp creation, compliance and flawless execution of the events and initiatives.

Coordinate logistics and contents of BU meetings, field force POAs, team buildings and training-related activities.

COMPLIANCE

Annual update of Speaker program and database.

Ensure messages are aligned with local and global policies.

 

Qualifications:

English – Advance level

University graduate

3+ years of professional experience

Expect candidates to demonstrate these competencies:

Understanding of sales / marketing role in the pharmaceutical industry is desirable

Excellent communication and digital skills

An understanding of how to develop and use customer insight

Self-Awareness & Emotional Intelligence; Strong Planning and organizational skills

Teamwork capabilities

Advanced Experience in Office suite (Power Point, Excel, Word)

Data analysis and interpretation 

  
Work Location Assignment: Hybrid

EEO (Equal Employment Opportunity) & Employment Eligibility 

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.

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