We Go Places! How about you?
Location: Dar es Salaam
Type of Contract: Permanent

Purpose of the job

Supports the development and execution of trade marketing plans across country and channel, working closely with senior stakeholders to ensure alignment and impact. Demonstrates awareness of the category context in the markets where we are playing with the Local Brands and the implication for Portfolio/Brand Strategy and growth. Contributes to the design and delivery of key category activities. Plays a critical role in coordinating On Trade marketing plans through the appropriate planning and process stages to ensure best-in-class execution, delivered on time and in full. Tracks and reports on marketing spend across all brands, supporting portfolio and SKU mix management towards optimal profitability. Assists in resource allocation to balance short-term profit and long-term growth objectives.

Key Responsibilities

Assist in building and developing trade marketing and category plans to help deliver the annual plan and grow profitable share. Contribute to the development and execution of Brand Strategy for Local/Regional/Global Brands under guidance, ensuring consistency with Brand architecture and activation plans. Support On Trade marketing execution, ensuring Brand Activations are embedded in the commercial calendar and that sales resources are aligned to activation needs. Collaborate with Marketing Operations, Sales Support, Activation & Brand Managers, and other key stakeholders to support the development and implementation of brand and trading strategies. Coordinate in-market Trade Marketing activities to ensure activations are delivered OTIF, contributing to excellent in-outlet execution. Assist in preparing NPI and Brand Activations for launch, ensuring readiness across relevant teams. Maintain monthly BTL budget trackers and support reconciliation processes. Highlight risks and opportunities in the budget and support monthly reviews with the Leadership team. Ensure campaign setup is aligned to budget and charged to the correct budget line. Execute relevant MWB activities and support local teams in delivering aligned execution.

 

 

At Distell Spirits & Wines Tanzania, we brew great beers and we build great brands. We are committed to surprising and exciting our consumers and employees everywhere. We have a proud history and heritage in brewing and in our communities. With operations in over 70 markets globally, we are the world's most international brewer.
https://www.theheinekencompany.com/careers