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Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people  and empowering them to  thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

JLL is seeking a dynamic Tourism Specialist to join our team and drive strategic destination marketing initiatives that enhance visitor experiences and deliver optimal business results. This role offers an exciting opportunity to shape tourism development through innovative marketing strategies, industry partnerships, and data-driven campaigns.

Working closely with our Marketing Manager, you'll develop and implement comprehensive destination marketing plans while building valuable relationships across the travel trade, hospitality sector, and regional tourism partners. You'll play a key role in increasing market share through research-based advertising strategies and tactical programs designed to attract and engage the tourist market.

What This Job Involves

Strategic Marketing & Planning

Develop and implement strategic destination marketing plans, strategies, tactics and programs in conjunction with the Marketing Manager to deliver optimal business results

Plan new research-based advertising strategies for current and subsequent years that will increase tourism market share

Study strategic advertising/promotional options (digital and web based) to raise the profile of the Centre in B2B Travel Trade media

Develop strategies and messaging to promote long weekend excursions, spring breaks, and holiday shopping

Relationship Building & Partnership Development

Build and maintain relationships with the travel trade, hospitality trade, and regional tourism partners

Develop relationships with centre retailers to ensure strong participation in retailer-driven initiatives (i.e.: Tourist Perks and Loyalty programs)

Design, develop and conduct familiarization tours for media, event planning, and tour operators

Raise the profile of the centre by attending meetings, seminars, conventions, and workshops

Research & Analysis

Increase accessibility and sharing of tourism research, quality assurance programs, performance indicators, business metrics and best practices

Gather tourism statistics and research to contribute to the Leasing Kit and assist the Leasing Department in retailer acquisition

Prioritize provincial assets that yield high tourism demand

Program Development & Implementation

Further develop and promote tactical programs aimed at the tourist market

Develop strategies to increase the tourism shopper database and social media connections alongside Marketing

Develop strategies and tactics to increase tourist shopper spending and length of visit

Work with Specialty Leasing to implement special projects and generate revenue through sponsorship programs

Visitor Experience & Operations

Drive the quality of the visitor experience, providing consistent standards of facilities, services and welcome that meets all visitors' needs

Develop content for project specific Travel Trade Press Releases

Domestic travel as required

What You Need to Succeed

Education & Experience

College Diploma in Tourism or Hospitality preferred

Minimum 3-5 years' work experience within the tourism or hospitality industry required

Must have established networking relationships specific to tourism

Skills & Competencies

Proficient understanding of Marketing is a definite asset

Strong relationship building techniques

Passion for creativity with proven ability to develop breakthrough ideas and bring them to market

Sound interpretation of market research capabilities

Proven sales/negotiating skills

Proficient in developing ongoing, strategic campaigns for Social Media channels

Demonstrated strong verbal and written communication skills

Excellent public speaking/presentation skills

Strong computer skills in Word, Excel and PowerPoint

Proven ability to work within a team-oriented and collaborative environment

What You Can Expect From Us

At JLL, we make sure that you become the best version of yourself by helping you realize your full potential in an entrepreneurial and inclusive work environment. We will empower your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package.

Apply today and join an industry leader that dares to be different and build new worlds together.

Location:

If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements.  We’re interested in getting to know you and what you bring to the table!

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Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.  If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process –  you may email us at HRSCLeaves@jll.com. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.