LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences. ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed.

Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

JOB SUMMARY: The Tour Ambassador is a dynamic, guest-facing role dedicated to creating memorable and engaging experiences for all visitors. Ambassadors guide tours, share history and unique insights, and serve as key representatives of both the venue and the Legends brand. This role requires strong communication, a passion for storytelling, and the ability to connect with diverse groups of guests, ensuring each tour is informative, safe, and enjoyable. The Tour Ambassador reports directly to the Tour Ambassador Supervisor.

ESSENTIAL FUNCTIONS OF POSITION INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

Greet and welcome guests with a friendly and professional demeanor.

Ensure guest safety during tours and while in assigned areas.

Lead interactive walking tours, delivering accurate and engaging facts about the venue, city, and surrounding landmarks.

Present in-depth, specialized talks with clarity, confidence, and enthusiasm.

Provide high levels of customer service, resolving guest concerns and escalating issues to a supervisor when necessary.

Assist in creating and preparing tour materials and scripts.

Clearly and confidently communicate to groups of various sizes, projecting a strong stage presence.

Maintain knowledge of venue operations, history, and updates to provide accurate information.

Support special events, VIP tours, and private group experiences as needed.

Work flexible, non-traditional hours including nights, weekends, and holidays.

All other duties as assigned.

PREFERRED QUALIFICATIONS:

Bachelor’s degree preferred.

2–4 years of tour guide, guest services, or hospitality-related experience, preferably in attractions, entertainment, or sports environments.

Exceptional customer service skills and a high level of professionalism.

Strong verbal and written communication skills; multilingual abilities a plus.

Confident public speaking skills with the ability to engage large groups.

Local tour guide license preferred.

Proficiency in Microsoft Office (Word, Excel, PowerPoint); experience with interactive presentations and social media a plus.

Energetic, outgoing personality with a creative and proactive approach.

Strong organizational skills with the ability to manage multiple projects and deadlines.

Familiarity with the area’s history and landmarks strongly preferred.

WORKING CONDITIONS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Location: On Site at the Cowboys Club at AT&T Stadium

Equal Opportunity Statement
Legends & ASM Global is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.