Amazon MGM Studios is seeking a dynamic Content Manager to join our Theatrical Marketing team. This role will partner with Theatrical Marketing Managers to develop and execute compelling social, digital, and influencer marketing strategies that drive audience engagement and box office performance for film releases across Mexico.

The ideal candidate blends marketing, sociology, and storytelling to move at the speed of culture. As a trend decoder and pulse-checker of the creative world, you will observe, decode, and shape the future of how creativity meets community. You will develop strategies that serve as bridges between the culture each film's audience(s) lives in and the film's campaign—ensuring every touchpoint feels authentic, exciting and resonant.


Key job responsibilities
Social Media Strategy
• Craft and implement data-driven social media strategies aligned with global campaign objectives for theatrical releases and owned profiles
• Develop innovative digital storytelling and creative concepts with strong cultural relevance
• Design comprehensive editorial calendars and amplification strategies for theatrical events
• Monitor and leverage emerging trends and consumer behaviours
• Coordinate with Marketing and PR teams to maximize campaign impact

Content Strategy & Production
• Lead end-to-end content strategy development and implementation
• Oversee content production, including briefing, editing, and quality control (including community management)
• Manage production schedules and ensure alignment with marketing campaigns
• Drive innovation in content formats and platform utilization
• Analyse performance metrics and optimize content strategies accordingly
• Maintain vendor relationships (agencies, freelancers, contributors)
• Engage and manage agencies, social platforms and creative collaborators

Cultural Intelligence & Strategy
• Analyse trends, memes, subcultures, and social movements to identify opportunities for title relevance
• Strategize on how to enter cultural conversations authentically
• Write creative briefs rooted in cultural context that inspire innovative campaign executions

Talent & Influencer Collaborations
• Build and manage a network of content creators
• Negotiate and execute creator collaborations
• Optimize international promotional opportunities
• Track and analyse creator performance metrics
• Collaborate with social media platforms (existing and emerging) to amplify campaigns and leverage latest technologies