Key Responsibilities

Responsible for achieving brand wise targeted volume, market share targets at monthly level.Implement strategies on product positioning and visibility, market penetration, new market development, retail segmentation, sales mix, and pack sizes to augment business and exceed profit margins.Execute the marketing & merchandising initiatives and brand activations within the budget targets in lines with the organizational and regional objectives.Plan and execute sales promotion activities to generate demand/ push and build/ sustain & improve brand image.Lead the sales team keeping a high level of motivation & drive market execution.Liaison with Marketing and Finance teams to set sales goals and budgets to meet and exceed sales targets.Commercial discipline: Manage various statutory formalities as per regulation.Strong focus on people leadership dimension. Nurture, Grow and Manage functional talent.Set the direction and an innovative consumer facing culture in the team by managing individual and team performance expectations and goals.Gain market intelligence and visibility through competitive mapping and market trends across the territory.Responsible for On Trade & Off trade for the region.

Key Stakeholders

Internally

Finance team for claim settlements.Marketing/ Activation team for planning and execution of promotions, visibility in the market.Branch Manager/ Sales Head for guidance and approvals.The Zonal Sales Development Manager (ZSDM) for systems/ formats/ SRS (Seller Representative Systems)Regional Marketing team for Brand/ Product Guidelines and best practices

Externally

Maintain healthy relationship with Trade Partners.

Profile Details

Qualification

Preferred MBA with minimum 5-6 years of experience in the Alco Bev/ FMCG industry.

Experience

Proven track record with good leadership skillsAnalytical ability: forecast market trends and analyse all market related data. Dynamic sales professional with impeccable execution capabilities; deep understanding of traditional and innovative sales strategies Ability to understand and apply market intelligence to branch sales strategy.Ability to liaise at all levels/ have administrative ability.

Behavioural skills

Flexible and creative, an enthusiastic individual with high energy.Dealing with Ambiguity: Handles risk and uncertainty comfortably and has good judgement on how new ideas will play out in the market.Strong negotiation and influencing Skills: Develops mutually beneficial relationships with key internal stakeholders and customers in line with PR Anti Bribery Gift & Hospitality policy.

Job Posting End Date:

2025-09-16

Target Hire Date:

2025-10-01

Target End Date: