•    Implements and executes the launch strategies developed by the Sales and Marketing organization.
•    Executes the launch plan by providing product introductions/overviews and in-services for customers and establishes a sales base during the commercialization of products.
•    Completes a thorough analysis of the territory and identifies key target accounts.  Generates and follow-up on sales leads.
•    Recommends changes in Stryker’s platform technology, services, and policy by evaluating results and competitive developments in order to expand the Company’s business.
•    Monitors competition by gathering current marketplace information on pricing, existing and new products, delivery schedules, merchandising techniques, etc.
•    On a daily basis, builds relationships with multiple customers within an account, and keeps them informed of new products, supply/inventory, and pricing trends.
•    Resolves customer complaints by investigating problems, developing solutions, preparing reports, and making recommendations to management.
•    Supports market development efforts to increase the number of patients available to receive our treatment.
•    Supports Marketing in the development of education programs for physicians and other health professionals involved in the use of Company products in order to accelerate the adoption rates of the new techniques and products which Stryker offers.
•    Participates in professional society meetings/trade shows, which promote Stryker’s products.
•    Supports activities related to driving enrollment in our Clinical Trials.
•    Maintains and increases professional and technical knowledge by on-the-job training, attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
•    Responsible for the storage, handling and traceability of rep stock inventory.
•    Ensures appropriate communication processes are established within and across functional groups.  Communicates information related to quality management system effectiveness.
•    Works in accordance with quality system procedures.