To implement and execute marketing strategy for the state – consistent with the share and volume objectives of the business.

· Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing and Sales Team for the entire portfolio of products and brands.

· Creative flair for the best brand activation campaigns to promote new products or boost existing brands’ image.

· To ensure effective utilization of marketing budget and undertake course corrections if required.

· To ensure visibility of all brands and overall prominence in the market.

· Drive campaigns in coordination with the sales team and to ensure targeted scores are achieved.

· Timely training & guidance to 3Ps (3rd Party) regarding executions metrics to ensure execution excellence.

· To develop and manage vendors for signage, merchandising equipment etc.

· Work closely with sales teams to ensure the effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing its effectiveness.

· Timely settlement of bills to avoid any issues in the market.

· Data management and sharing the insights with sales team, Sales head, RMM and RH (Region Head) (mainly Activation Scores)

· Driving Consumer Engagement.

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