KEY RESPONSIBILITIES

To implement and execute marketing strategy for the state – consistent with the share and volume objectives of the business.Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing and Sales Team for the entire portfolio of products and brands.Creative flair for the best brand activation campaigns to promote new products or boost existing brands’ image.To ensure effective utilization of marketing budget and undertake course corrections if required.To ensure visibility of all brands and overall prominence in the market.Drive campaigns in coordination with the sales team and to ensure targeted scores are achieved.Timely training & guidance to 3Ps (3rd Party) regarding executions metrics to ensure execution excellence. To develop and manage vendors for signage, merchandising equipment etc.Work closely with sales teams to ensure the effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing its effectiveness.Timely settlement of bills to avoid any issues in the market.Data management and sharing the insights with sales team, Sales head, RMM and RH (Region Head) (mainly Activation Scores)Driving Consumer Engagement.

KEY STAKEHOLDERS   

Internal

Marketing and Sales team for planning and execution of promotionsRMM/State Heads for guidance and approvalsZonal SDM for systems/ formats/ SRSWork closely with the sales team with regards to activation/promotion etc

External

Vendors & trade partners

PROFILE DETAILS

Qualification

MBA (preferably from a premier institute) with 4-6 years of work experience in FMCG/ Beverage industry, with at least 4 years in the Marketing/Promotion function.

Experience

Analytical ability to analyze market data.Experience in event management is preferable. Knowledge and experience of consumer and trade promotionsSkilled in Excel & Power BI

Behavioural skills

Proactive, flexible and creativeExceptional social and communication skills with a pleasing personalityHighly energetic and enthusiastic. Willing to travel as per business requirements.Good interpersonal skills.Knowledge of branding opportunities through signage, printing, consumer gifting etc.An eye for detail and a penchant for quality execution.Ability to liaise at all levels internally and externally.

Job Posting End Date:

2025-09-02

Target Hire Date:

2025-08-18

Target End Date:

2025-08-25