Job Title – Technology Marketing Campaigns Senior Specialist

Do you enjoy transforming complex technologies into compelling, market‑ready campaigns?

Do you want to help shape how Baker Hughes brings innovation to the world?

Join our Team

Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet.

Fuel your passion

As a Technology Marketing Campaigns Senior Specialist, you will play a key role within the Commercial & Technology Marketing (CTM) Center of Excellence. You will lead the planning, execution, and optimization of technology‑led marketing campaigns across the full product lifecycle—spanning New Product Introductions (NPIs), always‑on programs, and lifecycle campaigns that sustain momentum long after launch.

You will partner closely with technology, product management, commercial teams, segment marketing & communications, and regional stakeholders to translate complex technologies into clear, differentiated value narratives. Your work will activate these narratives through integrated, multi‑channel campaigns that drive awareness, engagement, and commercial impact across both IET and OFSE portfolios.

In this role, you will be:

Developing integrated technology marketing campaign plans aligned to portfolio priorities

Translating business and technology objectives into clear campaign strategies and KPIs

Determining the right campaign model (launch, always‑on, lifecycle, hybrid) based on maturity and market readiness

Leading NPI campaign activation aligned with NPD milestones and launch tiering

Orchestrating development of launch‑ready assets across digital, content, and enablement channels

Designing always‑on and lifecycle campaigns that sustain pipeline and market presence

Refreshing campaigns based on market signals, customer feedback, and performance insights

Collaborating across technology, commercial, segment marketing, digital, and regional teams

Ensuring campaign content is accurate, credible, and aligned with enterprise narrative

Optimizing campaigns through performance measurement and continuous improvement

As a Technology Marketing Campaigns Senior Specialist, you will be responsible for:

1. Technology Campaign Strategy & Planning

Developing and own integrated technology marketing campaign plans aligned to IET and OFSE portfolio priorities.

Translating business and technology objectives into clear campaign strategies, including audiences, messaging, channel mix, and KPIs.

Determining the appropriate campaign model (launch, on‑demand, lifecycle, hybrid) based on technology maturity and commercial objectives.

2. New Product Introduction (NPI) Campaign Execution

Leading the campaign activation layer of NPIs/NPDs in partnership with Product Marketing, Technology & Engineering, and product line teams.

Aligning campaign plans with NPD milestones, launch tiering, and go‑to‑market strategy.

Orchestrating development of launch‑ready assets including messaging, content, digital activations, and sales enablement.

Supporting Tier 1 and Tier 2 launches with hands‑on execution and campaign leadership.

3. On‑Demand & Lifecycle Campaigns

Designing and execute always‑on and lifecycle campaigns that sustain market presence and pipeline growth.

Refreshing and reactivate campaigns based on market signals, customer feedback, commercial priorities, and performance insights.

Partnering with segment and regional teams to localize and activate campaigns while preserving core value propositions.

4. Messaging, Content & Value Translation

Translating complex technologies into clear, differentiated, customer‑centric campaign messaging.

Collaborating with segment marketing, commercial marketing, brand, digital channels, and solutions marketing to shape campaign assets across channels.

Ensuring campaign content is accurate, credible, and differentiated—especially in technical or competitive categories.

5. Performance Measurement & Optimization

Defining campaign KPIs aligned to funnel stage and campaign objectives.

Monitoring campaign performance and extract insights on message resonance, channel effectiveness, launch impact, and enablement adoption.

Applying learnings to refine campaign strategies, messaging, and execution models.

6. Cross‑Functional Leadership & Governance

Leading by influence across a global, matrixed environment, coordinating inputs from technology, commercial, marketing, digital, and regional teams.

Serving as a campaign execution expert within the CTM CoE, reinforcing best practices, templates, and governance.

Ensuring all campaigns comply with Baker Hughes brand, messaging, and accessibility standards.

To be successful in this role you will:

Have 7–10+ years of experience in product marketing, technology marketing, or B2B campaign management.

Have bring proven experience leading complex product or technology campaigns across launch and always‑on models.

Have demonstrate strong ability to translate technical concepts into compelling campaign narratives.

Have experience operating effectively in global, matrixed organizations.

Have balance strategic thinking with hands‑on execution.

Key Skills & Competencies

Technology & product marketing campaigns

Integrated campaign planning and orchestration

Go‑to‑market and launch excellence

Value proposition and messaging activation

Cross‑functional stakeholder leadership

Performance measurement and optimization

Clear, executive‑ready communication

Ability to balance governance with hands‑on execution

Strong understanding of product lifecycles and customer decision journeys

Continuous improvement mindset with strong analytical orientation

Commitment to leveraging digital and AI tools in daily work

Work in a way that works for you

We recognize that everyone works differently. In this role, we offer flexible working patterns that support productivity and work‑life balance.

Working with us

Our people are at the heart of what we do. We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work. We invest in well‑being, professional development, and leadership growth to help every individual thrive.

Working for you

When you join Baker Hughes, you can expect:

Contemporary work‑life balance policies and wellbeing programs

Comprehensive private medical care

Life insurance and disability coverage

Tailored financial programs

Education assistance

Generous parental leave

Mental health resources

Dependent care support

Additional voluntary benefits

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

 

 

The Baker Hughes internal title for this role is: Communications Senior Specialist - Customer/Marketing Comm