Technical Representative (Altra) - Germany
VF Corporation
**Technical Representative (m/f/d) – Altra Running (Southern Germany & Austria)**
**Live the Brand - ALTRA RUNNING**
Founded in 2009, Altra Running is headquartered in Denver, Colorado. It all started when Golden Harper started cutting up and reconfiguring existing running shoes in hopes of designing something better. Along with co-founders, Brian Beckstead, Jeremy Howlett and Quirl Jacob Hansen, he came up with the idea for a “Zero Drop" shoe, meaning that the goal was to create shoes that lacked a height differential between the heel and toe area. When you consider that many of today's athletic shoes pad the heel so much that they resemble high heels, this was a revolutionary idea! When no companies expressed interest in the design, the foursome partnered with Pulse Labs (an engineering firm at Brigham Young University), contracted manufacturers in Asia and launched Altra Footwear on their own. The name “Altra" is derived from the Latin word “altera," which means “to fix or mend something that is broken."
**Let's Talk About The Role**
As a Technical Representative for Altra Running, you will be the face of the brand across Southern Germany & Austria. This role combines product expertise, retail training, event support, and community engagement to strengthen Altra’s presence in the region. You’ll work closely with retail partners, sales teams, and local running communities to drive brand awareness and sales performance.
**What You Will Do**
+ Deliver engaging product training sessions to retail staff, both in-store and outdoors.
+ Act as the regional product expert and key contact between Altra, sales reps, and retail accounts, sharing valuable field insights.
+ Build strong relationships with retail partners to motivate and support store teams.
+ Ensure high-quality in-store brand presentation through effective merchandising and POS execution.
+ Represent Altra at trade shows, store openings, and consumer-facing events.
+ Lead community engagement efforts and support local brand ambassadors.
+ Provide regular reports, manage budgets, and maintain company equipment and vehicles.
**Skills For Success**
+ Experience in retail, field support, or technical representation - ideally in the running or outdoor industry.
+ Strong passion for running and deep knowledge of running footwear.
+ Excellent communication and presentation skills.
+ Self-motivated, well-organized, and comfortable working independently.
+ Strong relationship-building skills and a proactive, hands-on attitude.
+ High Willingness to travel and a valid driver’s license (company car provided)
+ Native speaker or fluent in German; English language skills are a plus.
**What's in it for you?**
Most companies like to say they offer a competitive salary, an amazing bonus/benefit and pension scheme as well as staff discounts (btw we offer 50%! on our VF Brands). We also do this, only quite different. Because it’s not just our products which set us apart from others. It’s our people and we believe they deserve to be nurtured and looked after.
That’s why, on top of the usual benefits, we offer much more:
+ A unique opportunity to represent a fast-growing, innovative running brand.
+ A flexible, remote-based role with a high degree of autonomy.
+ A supportive and inclusive work culture that values authenticity and diversity.
+ The chance to make a real impact in the running community and retail landscape.
**Free to be, Inclusion & Diversity**
As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
**Ready to run with us?** If you like what you have read and want to join the journey of our team then we would like to hear from you!
\#Readytoapply
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VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.
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