Requisition ID: 232618

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

 

Scotiabank is undertaking a large-scale enterprise-wide initiative to accelerate personalization capabilities across our digital and marketing stack. This includes targeted propensity-driven lists, intelligent marketing journeys, and optimized sales conversion funnels. As Tech Lead within the Engineering function of the PEGA CDH MarTech Application team, you will play a pivotal role in designing and delivering scalable, real-time personalization logic across our enterprise ecosystem. You’ll collaborate with architects, data scientists, and campaign teams to build intelligent decisioning frameworks that span multiple platforms including PEGA CDH, Adobe Experience Platform, and Salesforce Marketing Cloud.

 

In this role you will: 

 

Lead the technical design and implementation of real-time personalization strategies across multiple MarTech platforms. Architect and optimize Next-Best-Action (NBA) logic, engagement policies, and treatments using PEGA CDH and complementary tools. Guide the development of adaptive and predictive models, ensuring alignment with business goals and ethical AI practices. Support the orchestration of decisioning outputs across channels and platforms (e.g., AJO, SFMC, CRM, web, mobile). Collaborate with marketing, data science, and engineering teams to translate personalization goals into scalable technical solutions. Define and enforce engineering best practices, including CI/CD, code quality, and performance monitoring. Mentor engineers and consultants, fostering a culture of innovation, accountability, and continuous improvement. Drive experimentation and optimization through A/B testing, model tuning, and personalization analytics. Ensure compliance with data governance, privacy regulations (e.g., PIPEDA, GDPR), and responsible AI standards. Maintain system protocols and documentation to support operational excellence and risk management. Champion cross-functional collaboration and influence strategic decisions across personalization initiatives.

 

 

Do you have the skills that will enable you to succeed in this role? 
 

6+ years of experience in marketing/GTM journey and arbitration decisioning systems, with at least 4 years extensively using Pega CDH. Deep expertise in Journey Designer, Next-Best-Action Designer, Engagement Policies, Adaptive Models, and Prediction Studio. Bachelor's degree in a technical field such as computer science, computer engineering or related field required. Familiarity with data flows, REST APIs, and real-time orchestration Proven experience in designing and deploying real-time decisioning solutions in a B2C financial services environment. Strong understanding of customer lifecycle marketing, campaign orchestration, and omnichannel personalization. Experience working with cross-functional teams including marketing, data science, compliance, and IT. Pega certifications such as CPDC (Certified Pega Decisioning Consultant) are highly preferred. Familiarity with data privacy regulations (e.g., PIPEDA, GDPR) and ethical AI practices. Experience with Adobe’s MarTech offering including AJO, Adobe RT-CDP, and Salesforce Marketing Cloud (nice to have)

 

What's in it for you? 
 

Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employee to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.  Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove, and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.    Upskilling through online courses, cross-functional development opportunities, and tuition assistance.    Competitive Rewards program including bonus, flexible vacation, personal, sick days, and benefits will start on day one.  Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons, contests, cooking with friends, Humans of Digital and much more! 

 

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.