One clear purpose - to deliver a smoke-free future.

Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business by building a smoke-free future.With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.Introducing smoke-free products shifts the focus of our entire business. We’re fast moving from a B2B to a B2C model – and our newly created Customer Centric Organization (CCO) team is driving that commercial transformation. Their role is to understand customer conversion journeys in different international markets, then to find the best ways to connect with smokers and convince them to switch to reduced-risk products.

Purpose of the Job

Manage the field deployment of brand engagement activities aimed at building IQOS as a relevant brand, generating WoM among Barcelona city, and nurturing brand love across 4 experiential channels: Owned Events, Festivals, Brand Retail, and HORECA.

He/She has the responsibility to develop the Brand Engagement strategy and action plan for the Barcelona market and to create an engagement strategy to position the IQOS brand among top communities, engaging with City Community Leaders.

The main objective of his/her activities is to ensure the team deploys consumer activations in key cities via branded experiences to create a strong and credible brand.In addition to IQOS, the role is also accountable for the deployment of brand engagement activities for the multicategory portfolio, including VEEV and ZYN. Whenever IQOS is present, VEEV and ZYN must also be integrated into the strategy and execution, ensuring a holistic multicategory approach.

He/She ensures the deployment of brand experiences in Barcelona, in line with the brand activation calendar.

He/She is accountable for the organization and deployment of projects and activities to engage and convert adult smokers to IQOS in Barcelona. 

He/She coordinates a team made up of brand ambassadors in the assigned areas, who identify and recommend relevant opportunities to scale marketing programs.

He/She is also responsible for the deployment and coordination of brand retail activations to drive footfall in our touchpoints and increase Tier 2 awareness, creating premium purchasing experiences with activities aligned to consumer moments.

He/She develops and deploys physical engagement programs at territory level, ensuring the team is accountable for creating networks, becoming Brand Ambassadors, and identifying business opportunities in the territory.

He/She supervises a team of Specialists who deploy events, interact with key stakeholders to set the basis for the brand foundation, activate LAMPs and professional channel networks.

The team acts as brand ambassadors in the assigned area among relevant communities and stakeholders, and can interact with GO in accordance with PMI policies.

Who are we looking for

•University degree in Marketing, Business or similar.

•Fluency in English (at least C1).

•Euskera is a plus.

•Previous experience in commercial and brand activities or projects.

•Good knowledge of the assigned territory (Vasque Country).

• 5+ years of similar experience.

•Advanced understanding of Microsoft Office.

•Ability to work under targets and with deadline.

•Ability to manage multiple projects in a fast-paced, dynamic environment.

•Availability to work during weekend and night shifts.

•Valid EU work permit and driving license held at least for 1 year

What we offer

Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

•Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.

•Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.

•Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.

•Take pride in delivering our promise to society: to deliver a smoke-free future.