**Intro** Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board! **Why you'll love this job** The Team Lead, AAdvantage Business Strategy and Design is part of the Commercial Division. This role will focus on customer segmentation, value proposition definition, competitive analysis, and customer feedback programs to ensure continuous improvement and closed-loop learning. **What you'll do** _As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations._ • Develop detailed customer segmentation models to tailor program offerings, marketing, and engagement strategies for various SMB groups • Define and evolve compelling value propositions for key customer segments, informed by customer research, business performance, and competitive insights • Establish and manage structured customer feedback mechanisms (e.g., surveys, interviews, advisory councils), and ensure that findings translate into actionable program changes • Conduct ongoing market and competitor research to benchmark the AAdvantage Business Program, identify white space, and inform roadmap decisions • Design and implement a closed-loop feedback framework to ensure strategic and operational decisions are grounded in customer insights and measurable impact • Work closely with Marketing, Sales, Product, and Delivery teams to ensure alignment of strategic direction and successful implementation of new initiatives **All you'll need for success** **Minimum Qualifications- Education & Prior Job Experience** • Bachelor's degree in Business Administration, Marketing, or a related field • 4 years of experience in business strategy, marketing, or a related field • Experience with customer segmentation, value proposition definition, and competitive analysis • Experience with customer feedback programs and closed-loop learning **Preferred Qualifications- Education & Prior Job Experience** • Master's degree in Business Administration, Marketing, or a related field • 6 years of experience in business strategy, marketing, or a related field • Experience with loyalty programs and customer loyalty strategies • Experience with data analysis and metrics-driven decision making **Skills, Licenses & Certifications** • Strong analytical and problem-solving skills • Excellent communication and collaboration skills • Strong leadership and management skills • Ability to think strategically and make data-driven decisions • Strong project management skills • Experience with data analysis tools and software, such as Excel, SQL, and Tableau • Experience with design thinking and human-centered design principles **What you'll get** Feel free to take advantage of all that American Airlines has to offer: + Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network. + Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. + Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need. + 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year. + Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more **Feel free to be yourself at American** From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world. Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American. EQUAL EMPLOYMENT OPPORTUNITY/ AFFIRMATIVE ACTION POLICY American Airlines maintains a continuing policy of nondiscrimination in employment. It is our policy to provide equal opportunity and access for all persons, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or status as a disabled veteran or other protected veteran, in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations. This policy of nondiscrimination shall include, but not be limited to, the following employment decisions and practices: hiring; upgrading; promotions; demotions or transfers; layoffs; recalls; terminations; rates of pay or other forms of compensation; selection for training, including apprenticeship; and recruitment or recruitment advertising.