Overview Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivalled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. As an SEO analyst you will: Work to advance the SEO performance on all EMEA Foot Locker Inc domains. Partner with the Media & Lifecycle team, SEO team, Ecommerce team, Development, Copywriters and other teams to drive incremental sales and traffic SEO standards and best practices. Join an international team with a global SEO program and grow your knowledge with experienced colleagues. Responsibilities Responsibilities Work on the execution of strategic plans and roadmaps relating to topics such as campaign support, site architecture, keyword analysis, and content strategy. Collaborate with internal and external partners to manage deliverables, provide reporting/analytics, improve workflows, perform audits, and pursue other opportunities that benefit the channel. Perform research on striking distance landing pages/keywords, as well as regular analysis of high performing pages/keywords that drive sales and traffic Manage requests from internal teams and provide timely updates. Work with internal partners to understand marketing goals and align SEO initiatives to meet those goals. Analyse and effectively communicate performance of SEO initiatives to internal stakeholders through verbal/written communication and ongoing reporting deliverables. Work with internal/external copywriting resources to develop/manage processes for executing and scaling copy and content initiatives. Collaborate on related projects to make sure that SEO best practices for content are met. Partner with stores managers and customer experience managers to improve store visibility on search engines. Stay up to date with overall SEO industry trends and algorithm changes to ensure best practices are being met and actively seek out and pursue emerging opportunities. Analyse/identify SEO opportunities on both SERPs and LLM platforms. Work on developing/utilising AI solutions to accelerate overall workflows. Qualifications Qualifications: Bachelor's Degree in Marketing or relevant experience. Minimum of 1 year of SEO experience. Passion for SEO and digital marketing. Demonstrated understanding of content strategy, on page optimization and SEO fundamentals. Familiarity with Content Management Systems such as Adobe Experience Manager. Creative thinker who can identify and resolve problems. Organised with the ability to manage multiple projects simultaneously. Ability to communicate and relate SEO concepts to non-SEO audiences of different levels clearly and effectively. Self-starter with the ability to independently discover opportunities and create cross-departmental relationships. Analytical with comfort using web analytics and keyword research tools such as Adobe Analytics, Looker Studio, Google Search Console, Google Analytics 4. Familiarity with OnCrawl, Screaming Frog, SEMrush, Google My Business, and other relevant enterprise SEO tools. Working understanding of AI & LLMs are a plus. Fluency in both written and spoken English. Fluency in additional languages (Dutch, German, French, Spanish, Italian) are a plus. Benefits Benefits Recognition, inclusion and belonging in a diverse environment 25 holidays and flexible working (hybrid position, in office ~2 days p/w) Employee Discount on in-store and online products Casual Sneaker Culture Learning & Health/Wellbeing programs Career development and growth in an ambitious international team Travel reimbursement Pension Plan Discounted Collective Health plans Activities organized by our Social Committee