About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

Role Summary and Impact 

岗位职责：

1、负责效果广告账户（SEM/信息流/电商广告等）的搭建与日常优化，包括账户结构设计、预算分配、定向选择及素材上新，确保账户基建和设置合理。

2、实时监控广告数据表现（CPC、ROI、CVR等），识别异常波动并快速调整，确保合理的投放表现。

3、结合前后端数据，提出可执行的优化方案，以达成预期的投放效果。

4、定期输出多维数据分析报告，提炼关键洞察，为营销策略制定提供数据支持。

5、建立标准化投放SOP，沉淀最佳实践并赋能团队成员。

6、跨部门紧密协作，确保广告策略与品牌整体目标对齐。

 

Skills and Experience 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

任职要求

1、3年以上效果广告投放经验，有任一主流平台实操经验（如天猫、京东、巨量引擎、腾讯广告、小红书等），持有平台认证者优先。

2、熟悉SEM/信息流/电商广告的投放规则（如直通车、种草通、ADQ），具有实操及精细化运营经验，有从0到1账户搭建及规模化放量经验者优先。

3、有较强的数据处理和分析能力，能快速定位问题，输出优化建议。

4、优秀的跨团队协作能力，能清晰理解业务需求并转化为可执行的投放操作。

5、熟练使用Excel等常用工具，包括常用函数、数据透视，图表制作等

 

 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.