Ready to Transform Retail? Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers where your unique contributions drive success. **Ready to Make an Impact?** The Manager, Banner Strategy & Planning plays a critical leadership role in shaping the long-term brand vision and annual marketing calendar across banners. This role spearheads annual and seasonal planning processes, ensuring cohesive brand storytelling throughout the year while building and maintaining strong brand equity. The position demands a strategic thinker who excels at both long-term brand building and tactical planning and project management with proven ability to orchestrate complex marketing calendars while fostering meaningful customer relationships **Here's where you;ll be focusing:** + Leads and owns the annual and seasonal planning process across all marketing initiatives + Develops comprehensive marketing calendars that balance brand building with business objectives + Orchestrates planning sessions and alignment meetings with key stakeholders + Leads development and execution of brand building campaigns across banners + Consistent management of banner related projects (Always On, Programs, Campaign) + Owns brand strategy and ensures consistent brand voice across all touchpoints + Partners with Category Marketing to elevate category stories within brand campaigns and annual plans + Ensures marketing initiatives align with and enhance overall brand positioning and guardrails + Drives continuous enhancement of brand perception and emotional connection with customers + Key role in developing high-impact creative campaigns and storytelling initiatives + Leads brand health tracking and consumer sentiment measurement + Optimizes brand campaign development and creative processes + Manages long-term brand investment planning + Provides strategic brand insights to senior management, highlighting opportunities and recommendations + Mentors direct reports in achieving their goals and developing their skills + Merchandising, Customer Experience & Operations (MMO) + Partners with CX to engage / kickoff annual & seasonal planning + Drive brand strategy alignment with customer experience + Ensure Marketing has an equal voice at the table, as the voice of the customer + Marketing COEs + Lead creative excellence in campaign development + Drive innovation in brand storytelling and customer connection + Collaborate with Category Marketing teams to identify and amplify category-specific brand building opportunities **What you have to offer:** + Undergraduate Degree in a related discipline + Minimum of 7 years of relevant work experience + Strong background in brand strategy and creative development + Proven track record in building and maintaining brand equity + Drive high performance: Be disciplined in strategic planning and brand building + Collaborate: Build relationships and engage in healthy debate + Drive for results: Uses consumer insights and research to guide decision making + Drives Innovation: Challenges status quo in brand development + Customer Obsessed: Ensures all decisions made are with deep customer understanding \#LI-CF2 #LI-Hybrid **Who we are:** We started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family. Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families. Our commitment to diversity, equity and inclusion (DE&I) is fuelled by our purpose and values. It shapes our culture and drives business success. As a family nurturing families, we embed DE&I into everything we do. We know that it takes open minds and respect for distinct perspectives to create engaging workplaces, inclusive customer experiences and strong community partnerships. We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process. **What we offer:** Our Total Rewards package is designed to help our teammates thrive—physically, financially, and emotionally. While offerings vary by role and employment type (full-time, part-time, contractual), eligible teammates may receive: + Comprehensive Benefits Package with health and dental coverage, life insurance, and short- and long-term disability insurance. + Access to Virtual Health Care and an Employee and Family Assistance Program for personalized support. + Retirement and Savings Plan to help you build financial security. + 10% In-Store Discount at participating banners, plus additional discount programs. + Employee Share Ownership Plan (ESOP), giving you the opportunity to invest in the company’s success. + Learning and Development Resources to support your career growth. + Parental Leave Top-Up to assist growing families. + Paid Vacation and Days Off to help you recharge. Sobeys is committed to providing a compensation structure that is flexible, equitable and competitive in the market to enable performance and growth. To learn more about this opportunity—including expected range of compensation in accordance with Pay Transparency Legislation where required —please click the “I’m interested” button above. Individual Compensation is determined based on qualifications, experience, and internal equity within the range provided. External websites may share our organization's job postings which includes compensation information based on similar roles and market benchmarks. These figures are provided for general comparison purposes only and are not issued or verified by our organization.. To drive our commitment to team collaboration and the overall success of our office culture we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. If you feel that this describes the kind of work you want to do and you are excited about what Sobeys has to offer, then please apply by the posting end date indicated above. We encourage candidates to submit a resume and take the time to ensure that their application highlights what makes them uniquely qualified for this opportunity! **Job Details** **Job Family** **Marketing** **Job Function** **Marketing - Brand Strategy & Management** **Pay Type** **Salary**