In this position... 

This role will lead Ford's global Center of Excellence for naming and taxonomy, reporting to the Global Director of Brand Strategy and collaborating closely with the Nomenclature Program Operations Lead. As Strategy Director, Nomenclature, you'll elevate nomenclature from tactical execution to strategic competitive advantage—developing scalable naming architectures that reinforce brand equity, enable portfolio expansion, and drive measurable business outcomes across Ford's entire product and service portfolio.

You'll be accountable for building and leading high-performing teams, establishing enterprise-wide naming standards, and ensuring all nomenclature decisions advance our broader brand strategy while meeting stringent legal and trademark requirements. This is an opportunity to transform linguistic creativity into business strategy, delivering naming solutions that are culturally resonant, commercially powerful, and systematically designed to scale across global markets and future product innovations.

We seek a proven leader who combines deep expertise in brand linguistics and semiotics with executive-level business acumen, demonstrating mastery in both creative innovation and strategic execution. You should possess exceptional creative fluency paired with rigorous strategic discipline, bringing sophisticated understanding of global market dynamics, cultural nuances, and regulatory landscapes.

Excellence in executive facilitation and stakeholder orchestration is essential—you'll navigate intricate organizational politics while maintaining clear strategic vision. This role requires a visionary nomenclature expert who can set strategic direction for the team while personally driving complex naming initiatives that deliver competitive advantage.