**Introduction** Job Role Description: DTC Marketing Expert (Apparel/Beauty/CPG) To architect and deliver end-to-end private domain strategies that directly drive client growth and guarantee business results **Your role and responsibilities** Key Responsibilities: 1、Strategic Architect: Design and build scalable private domain ecosystems from the ground up. 2、Growth Driver: Master omnichannel traffic (online/offline) to boost user acquisition, retention, and ROI. 3、Delivery Lead: Ensure project success (GMV, LTV) and forge long-term strategic partnerships. 4、Innovator: Codify winning methodologies and empower the team with actionable knowledge. **Required technical and professional expertise** Core Requirements: 1、Proven Expertise: 8+ years' experience with 5+ in hands-on new retail/private domain roles within the apparel or beauty sectors. 2、Track Record: Must have at least two verifiable 0-to-1 case studies in building and scaling private domain traffic pools. 3、Hybrid Background: Agency and brand-side (client) experience is highly preferred. 4、Strategic Skillset: Deep expertise in omnichannel traffic, data analytics, and P&L management. **Preferred technical and professional experience** Profile: Fluent English; top-tier consulting or Brand&Commerce background is a plus. IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.