Analyze POS performance data to formulate local campaign strategies and directions (per cluster or per segmentation). Develop a marketing framework and activation structure that can be used to create POS campaigns — not mass templates, but scalable approaches. Design store-specific program approaches based on business priorities (volume, area potential, seasonality, etc.). Provide recommendations for campaign funnels (Attract–Walk-in–Conversion) and channel mix (POSM, digital, community, KOC). Initiate program and activation ideas based on local insights and real field conditions. Develop strategic proposals and creative briefs. Evaluate program/campaign performance and suggest iterations based on insights.