Lead the development of comprehensive marketing strategies aligned with brand business objectives. Oversee the planning, execution, and optimization of integrated marketing campaigns across multiple channels (digital, social media, traditional media, events, etc.). Collaborate with creative, content, and Activation teams to ensure campaigns are innovative,engaging & inline with brand objective. Analyze consumer behavior, audience insights, and media trends to refine marketing strategies. Lead, mentor, and develop a team of marketing planners and strategists. Act as a key advisor to leadership on strategic marketing initiatives and business growth opportunities. Build strong relationships with internal departments, clients, and external partners to drive synergy and collaboration. Create Inisiative to get new revenue stream.