Contract: Permanent
Shift pattern: Flexible to work weekday and weekends - 37.5 hours per week
Recruitment Partner: Laura Bradley - laura.bradley@boots.com

About the role

Are you ready to lead a team where clinical excellence and luxury retail come together to create an experience unlike any other?

At our Boots Opticians Wigmore Street store located in the heart of London Marylebone, we are redefining the experience of luxury eyewear by combining clinical excellence with world-class service, offering an exceptional standard of eye care alongside bespoke eyewear consultation designed for a discerning, private clientele.

Following an exciting store refit scheduled for early 2026, we are now seeking an exceptional Store Manager to lead our team and help shape the next chapter. You can enjoy the energy of city living whilst working in the centre of the action, providing the ultimate blend of convenience and fast-paced urban lifestyle

Reporting to the store manager of another nearby flagship location, you will take full ownership of a beautifully curated boutique environment. You will inspire, develop, and lead a team of up to 10 professionals including Optometrists, Dispensing Opticians and Retail Assistants, ensuring that every client interaction reflects the clinical precision and personal care synonymous with the Boots brand.

This is more than a managerial role — it's an opportunity to enhance a luxury retail experience to the highest standard.

Key responsibilities

The store is open seven days a week operating clinics Monday to Sunday. Each customer will enjoy a 40–45-minute eye examination in a private consulting room before being personally guided by a Dispensing Optician to choose their choice of frames and lenses. 

Your role:

Drive sales performance and ensure operational excellence within a luxury setting.Lead, motivate, and develop your team to deliver first-class customer service.Champion our unique-to-Boots approach to eye care and optical consultation.Maintain the impeccable presentation and atmosphere of the store.You will work with your team to assist customers and find the products and services that best meet their needs.Empower your team to nurture customer relationships and deliver sales through service.Complete our industry-leading 'Step into Optics' training programme to help you develop your professional and clinical knowledge. 

What you'll need to have

These are the essential skills or experience needed to succeed in this role. 

Experience managing a teamExperience with high-end customer service and customer relationship management.Energy, enthusiasm, and the ability to lead by exampleComfortable engaging with clientele from a range of backgrounds.

It would be great if you also have

These are desirable skills or experience and are not essential, so we would welcome applications from candidates that don't match these additional criteria:

Experience working in a premium or luxury retail or hospitality environment.Experience working within an optical or clinical environment (not essential)Are a qualified optometrist or dispensing optician (not essential)

Our benefits

Boots Retirement Savings PlanDiscretionary quarterly bonusGenerous employee discountsEnhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a childFlexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and more.Reimbursement of GOC retention fees if you are a qualified Optometrist or Dispensing Optician.Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots Opticians

At Boots Opticians, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. Join our team and let's see what's possible when we change for the better.

What's next

If this sounds like the role for you, we would love to hear from you! Our recruitment partner will review your application and may be in touch for a further conversation.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.