Senior Team Lead Brand Activation & Operations

 

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions.

The smoke-free revolution means we’re rebuilding everything from the ground up. You’ll feel like you’re working in a start-up here – with the freedom to shape and define the future, but with the support and scope of a vast global business. It’s challenging, fast-paced and highly collaborative – if you want the freedom to find new ways to connect with consumers, there’s no better place to progress your career.

The opportunity

Manage all 1 to 1 consumer activations through hostesses in all different channels: IR, Partners Plus, Brand Retail, Events and LAMPs. Select (bid), train, monitor and control Hostesses agencies, with appropriated SLAs.  Recruit, train and develop hostesses’ pool. Manage production and contents for hostess’s agencies. Ensure p&ps and internal audits and controls needed. Develop and manage new and efficient hostesses’ management platform and implement pay for performance program for IR Hostesses.

The overall purpose of this position is to provide a 360-degree Brand and consumer Activation Operations management, integrating consumer & KPIs analysis, and, above all, Hostesses agencies supervision, to ensure business goals achievement through 1 to 1 interactions.

The position requires a good understanding of payment processes, contracts, and agencies relationship maintenance.

 

Your ‘day to day’

PEOPLE MANAGEMENTRecruit, prepare, lead, motivate, coach and develop IR Activations Specialist and E&L Activations & Ops Specialist, to maximize team and individual performance. Provide timely feed-back and coaching to pursue continuous improvement and resource development to his/her team, while acting as a role model of PMIs Leadership behaviours.Manage a team of IR Activations Specialist and E&L Activations & Ops Specialist towards to excellence in execution.Manage a team that contribute on Retention and Acquisition for most important consumer activations through Hostesses 1 to 1 interactionsHOSTESSES ACTIVITIES MANAGEMENTDefinition of strategy for hostesses’ activations in IR, E&L.Creation, adaptation, and deployment of training decks for hostessesDesign overall hostesses plan across channels (Events, LAMPs, Indirect Retail, Partners Plus and Brand Retail)Deployment of toolbox materials for hostesses’ activationsAnalysis of IR, Events & LAMPs resultsDefinition of KPIs for hostess performance and payment clearance3rd PARTIES – AGENCIES MANAGEMENTBe the owner of the hostesses’ agencies management for hostesses activities: ensuring the proper planification, Hostesses recruitment, training, reporting, contracts and budget control for LAMPs, Events, Brand Retail and Indirect Retail Activations, etcSelect (bid), train, monitor and control Hostesses agencies, with appropriated SLAs and payment processes.CRITICAL INTER DEPARTMENTAL RELATIONSHIP MANAGEMENTTogether with the Brand Engagement Design team, provide creative solutions to reach our LAU and LANU (brand engagement activations) on the most efficient wayPermanent and direct contact with field teams across channels for hostesses activations implementation, namely with Regional Unit Managers and Area Leads team as well as KA Manager and Leads in order to build and conciliate all different Hostesses plansManage various key stakeholders internally (e.g. Marketing, CX, Legal, Finance, Corp. Coms/ Global Brand Group and Field Force)REPORTING & ANALYSISAnalysis of IR, Events & LAMPs hostesses activations resultsCoordinate and develop all the reporting tools inside the unit related with activations, KPI’s, stock management, production, etc. that will be monitored on a weekly / monthly /quarterly basis.Manage and control of Hostesses NPS follow up and solutions inside the Brand Engagement Unit for all hostesses’ activities across channels 1 to 1 DEDICATED PLATFORM MANAGEMENTDevelop, manage, feed and maintain a digital hostesses management platform to be used by all involved stakeholders (Agencies, frontliners, Backoffice, support team, etc.)BUDGET CONTROLMonitor the assigned team budget to ensure efficiency of the resource allocation. Execute the operational process related to engagement activities. Start and develop efficiency projects on budget monitoring.Maintain the tracking files ensuring that the spending is aligned to budget availability while remaining flexible to reallocate resources appropriately to reflect changes in the business dynamics. Strongly contribute to monitor the budget of the Function.

 

Who we’re looking for

University degree in Marketing, Management, Economics, Design or Communication.Previous experience (min 3 years) in marketing and agencies management, projects management and external stakeholders.Fluent in English and advanced in Portuguese.Good Knowledge in Office tools (namely Excel & PowerPoint);Valid EU Work permit.

 

What we offer

Permanent local contract, with a competitive salary plus Tabaqueira’s employee benefits including:Life and Health insurance;Pension Plan;Education allowanceA challenging work environment, with great development opportunities.Growing and development opportunity within the Company.

 

Our success depends on the men and women who come to work every day with a sense of purpose and an appetite for progress. Join PMI and you too can:

Seize the freedom to shape your future and ours. We’ll empower you to take risks, experiment and explore.Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.Pursue your ambitions and develop your skills with a global business –our staggering size and scale provides endless opportunities to progress.Take pride in delivering our promise to society: to deliver a smoke free future.