Description AWS Marketing is seeking a Technical Program Manager to serve as our Marketing Productivity Strategist—a productivity expert orchestrating how 5,000+ marketers work across Workfront, Airtable, and AWS Quick Suite. This role focuses on workflow design, AI opportunity assessment, and strategic architecture. Key job responsibilities Key Responsibilities: Persona Workflow Discovery & Design - Interview users across marketing personas (IDC campaign managers, event marketers, ABM specialists, content teams) to understand current workflows - Document current state process maps showing manual steps, handoffs, and pain points; create future state process maps showing optimized workflows - Identify automation opportunities and map workflows to platforms - Deliver validated workflow documentation and prioritized opportunity backlog Strategic Architecture Development - Document current integration architecture across Workfront, Airtable, Asana, and Quick Suite; identify integration gaps and opportunitiesCreate future state architecture vision showing how platforms should connect - Design MCP (Model Context Protocol) integration strategy enabling AI agents in Quick Suite to query/automate across productivity tools - Map integration opportunities to persona workflows with effort estimates AI Opportunity Assessment - Evaluate native AI capabilities in Airtable (Omni AI) and Workfront (AI Assistant) - Interview power users to identify where AI can automate manual tasks (data entry, reporting, approvals) - Catalog high-impact AI use cases across different teams; pilot AI workflows with real users and measure time savings - Create implementation guides for top automation opportunities with ROI analysis Cycle Time Metrics & Measurement - Establish baseline cycle time measurements for critical marketing processes - Design data collection methodology and automate metric collectionIdentify bottlenecks in current workflows; track improvements as new workflows deploy Quick Suite Technical Strategy - Define how Quick Suite integrates with Workfront Fusion and Airtable APIs - Enable marketers to build agent-enabled workflows without code - Partner with internal teams on Quick Suite enablement and ongoing engineering support This role collaborates closely with platform administrators, support engineers, and marketing personas across Integrated Demand Center, Global Events, Channels, Brand, and Partner teams. You'll define how AWS Marketing works in an AI-native future—your workflow designs, automation strategies, and architectural vision will eliminate friction and force multiply for thousands of marketers and reduce cycle time to market. Basic Qualifications - Bachelor's degree in engineering, computer science or equivalent - 5+ years of technical program management experience designing and optimizing complex workflows for enterprise marketing organizations - Experience conducting user research, creating process documentation, and translating user pain points into automation opportunities - Experience with API integrations, automation architecture, and assessing technical feasibility - Proven ability to present strategic recommendations to senior leadership and facilitate cross-functional alignment Preferred Qualifications - Experience with Adobe Workfront, Workfront Fusion, or Airtable administration and workflow design - Background in marketing operations or marketing technology strategy - Familiarity with AWS Quick Suite, AI-powered productivity tools, or similar platforms - Experience with MCP (Model Context Protocol) or similar integration frameworks - Knowledge of AI automation tools and agent-based workflows - Experience piloting AI/ML solutions and measuring productivity impact Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, NY, New York - 163,600.00 - 221,300.00 USD annually USA, TX, Austin - 148,700.00 - 201,200.00 USD annually USA, VA, Arlington - 148,700.00 - 201,200.00 USD annually USA, WA, Seattle - 148,700.00 - 201,200.00 USD annually