Sr. Technical Program Manager - Digital Asset Management, Amazon Ads Website Experiences
Amazon.com
The Amazon Ads Marketing team is seeking a Senior Technical Program Manager to own Digital Asset Management (DAM) capabilities supporting content creation, governance, and omnichannel distribution. This role will drive implementation of our enterprise DAM solution, establishing foundational capabilities for how Amazon Ads creates, manages, and delivers digital content across our scaled channels and programs.
Key job responsibilities
- Program Ownership: Own the DAM/AEM Assets program roadmap and execution; lead DAM implementations, migrations, and enhancements; coordinate delivery across creative, channel, product, engineering, science, and localization teams
- Asset Lifecycle & Governance: Define and implement asset taxonomy, metadata schemas, and tagging strategies; establish asset governance, permissions, rights management, and retention policies; enable workflows for asset creation, review, approval, and publishing
- Technical & Platform Leadership: Partner with architects on DAM architecture and integrations (Workfront, Figma, Bynder, Salesforce); oversee asset ingestion, renditions, dynamic media, and automation workflows; manage platform upgrades, performance, and scalability for large asset libraries
- Stakeholder & Change Management: Act as primary point of contact between marketing stakeholders and technical teams; identify risks related to asset sprawl, compliance, and content reuse; drive adoption through training, documentation, and change management
- Operational Excellence: Define success metrics such as asset reuse, searchability, ingestion speed, and compliance; establish DAM operating models and support processes
About the team
The Website Experiences team sits within the Amazon Ads Marketing, responsible for the strategy and execution of ads.amazon.com and ads.amazon.com/academy. Our team manages content strategy, platform experiences, and technical operations supporting global advertising initiatives. We work in a fast-paced environment while maintaining high quality standards and driving innovation in content delivery.
Key job responsibilities
- Program Ownership: Own the DAM/AEM Assets program roadmap and execution; lead DAM implementations, migrations, and enhancements; coordinate delivery across creative, channel, product, engineering, science, and localization teams
- Asset Lifecycle & Governance: Define and implement asset taxonomy, metadata schemas, and tagging strategies; establish asset governance, permissions, rights management, and retention policies; enable workflows for asset creation, review, approval, and publishing
- Technical & Platform Leadership: Partner with architects on DAM architecture and integrations (Workfront, Figma, Bynder, Salesforce); oversee asset ingestion, renditions, dynamic media, and automation workflows; manage platform upgrades, performance, and scalability for large asset libraries
- Stakeholder & Change Management: Act as primary point of contact between marketing stakeholders and technical teams; identify risks related to asset sprawl, compliance, and content reuse; drive adoption through training, documentation, and change management
- Operational Excellence: Define success metrics such as asset reuse, searchability, ingestion speed, and compliance; establish DAM operating models and support processes
About the team
The Website Experiences team sits within the Amazon Ads Marketing, responsible for the strategy and execution of ads.amazon.com and ads.amazon.com/academy. Our team manages content strategy, platform experiences, and technical operations supporting global advertising initiatives. We work in a fast-paced environment while maintaining high quality standards and driving innovation in content delivery.
Confirmar seu email: Enviar Email
Todos os Empregos de Amazon.com