Amazon Prime serves more than 200 million members across 20+ countries and is at the heart of Amazon’s explosive growth. In 2025, Prime is investing in transformational capabilities to make Prime relevant and accessible to every individual everywhere in the world, to empower every Amazon business to accelerate its growth through Prime, and to pave the way for Amazon’s entry into new businesses.

The Prime team is looking for a Senior product leader to accelerate and transform how we use incentives to drive Prime acquisition. Specifically, how we test, scale and personalize incentives that help Non-Prime Amazon customers (NPA) experience and join Prime, with goal to build lasting relationships with NPA customers and settle them into paid Prime program. This role will partner closely with Prime acquisition, science/Econ, digital benefit and country marketplace teams to innovate on both the types of incentives we offer, as well as the precision with which we target and personalize incentives. Additionally, this role will simplify and streamline incentives sign-up CX to create a smooth transition experience for Non-Prime Amazon customers to experience Prime and settle into paid Prime programs.

Key job responsibilities
* Vision and roadmap: Create, align and drive vision and roadmap to step-function change how we on-ramp customers into Prime program via personalized incentives and frictionless incentive CX. Think big and bold to drive significant customer impact, while driving high ROI product roadmaps making Are Right A Lot trade-off decisions.
* Product innovation: Partner with Prime acquisition, science/econ, digital benefit and marketplace retail teams to keep raising a high bar on customer facing CX, internal user tooling, reporting/BI as well as ML performance for incentive offers. Ground product decisions and execution in a working-backwards mindset to drive measurable customer impact and set new industry standards for subscription model incentives.
* Cross functional leadership and operating model improvements: Lead and influence cross-functional partnership across business units at Amazon (Prime Core, PV and benefits verticals, marketplace Prime and retail teams, shopping foundation and CX, traffic and marketing, etc.) to amplify and accelerate the impact we drive, improving every customer touch point and raise the bar across CX journeys. Invent and simplify operating model and mechanisms to accelerate product and program innovation and foster quick fail-fast two-way-door testing.
* Organizational and tech influence: Influence tech decisions on how to use latest technology in GAI, configurable CX, big data and elastic cloud to keep raising the bar on architectural extensibility, marketplace/program scalability, and operational excellence; influence key decisions impacting incentive offers across other Amazon verticals (bullet above) to create coherent user experiences across customer surfaces and ingresses.

About the team
Amazon Prime aims to become Earth’s most engaging, satisfying, and loved paid membership program. The Prime program delivers extraordinary value and convenience - including fast free shipping, unlimited access to Prime Video, Amazon Music Prime, Prime Gaming, and exclusive access to content and merchandise. Amazon Prime members are at the heart of Amazon’s tremendous growth. At the core of Prime’s success are products we are building to grow the customer base (Member Growth "MG" team). This role is a key member of the MG team and will play a crucial role to use personalized offer and optimized on-ramp experience as critical lever to drive significant member growth.