Details Department: Marketing OperationsSchedule: Monday - Friday, DaysLocation: Partially Remote 
Benefits

Paid time off (PTO)
Various health insurance options & wellness plans
Retirement benefits including employer match plans
Long-term & short-term disability
Employee assistance programs (EAP)
Parental leave & adoption assistance
Tuition reimbursement
Ways to give back to your community

 

Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance, location and salary range at the time of the offer.

Responsibilities

About Ascension:
Ascension is a leading healthcare provider dedicated to transforming healthcare across the United States. Committed to delivering compassionate, personalized care, we are at the forefront of providing innovative healthcare solutions. Our commitment to excellence extends to our marketing efforts, and we are seeking a Marketing Specialist of Content Marketing to support our marketing and business growth strategy.

 

Position Summary:
Ascension is actively seeking a creative and results-driven individual to fill the role of Sr. Marketing Specialist for Content Marketing. In this pivotal position, you will be responsible for developing and implementing content strategies that enhance patient engagement, drive awareness, and contribute to the positive brand perception of the ministry, with a specific emphasis on writing and design skills for local area content development.

 

Responsibilities:

Content Development: Create compelling and relevant content for various service lines, emphasizing Pediatrics, Women's Health, Cardiovascular, and Orthopedics. Develop engaging written and visual content that aligns with organizational goals and resonates with the local community.Campaign Planning and Execution: Lead the planning and execution of targeted content marketing campaigns to promote service line specialties, hospitals and drive patient volume. Utilize creative writing and design skills across various channels, including digital, traditional media, and community outreach.Brand Promotion: Oversee the content marketing strategy to ensure consistency in messaging, branding, and a strong local appeal. Collaborate with cross-functional teams to align content strategies with broader organizational initiatives.Collaboration with Service Line Leaders: Work closely with service line leaders, physicians, and clinical teams to understand key strengths, offerings, and market differentiators for each service line. Align content efforts with service line goals and collaborate on promotional activities with a focus on local relevance.Multichannel Marketing: Implement multichannel content marketing approaches to reach target audiences through various platforms. Utilize social media, events, email marketing, and advertising with an emphasis on impactful writing and design to promote service lines and the ministry locally.Data-Driven Insights: Utilize data analytics to understand content performance, market trends, and patient preferences.
Derive actionable insights to optimize content strategies and improve service line and ministry promotion.Community Engagement: Lead content-driven community engagement initiatives to build positive relationships with local communities and enhance the ministry's presence. Collaborate with community organizations and partners to support health and wellness initiatives with locally tailored content.Budget Management: Manage the content marketing budget, ensuring cost-effective operations while maintaining high standards of quality.
Requirements

Education:

High School diploma equivalency with 2 years of cumulative experience OR Associate's
degree/Bachelor's degree with 1 year of experience OR 5 years of applicable cumulative job specific
experience required. 2 years of leadership or management experience preferred.
Additional Preferences Bachelor's degree in Marketing, Communications, English, Design, Business, Healthcare Administration, or a related field.Relevant certifications in content marketing and writing are a plus.Minimum of 3-5 years of progressive experience in marketing, with a focus on healthcare or hospital marketing is strongly preferred.Demonstrated experience in content creation, emphasizing writing and storytelling skills.Strong strategic thinking, project management, and analytical skills.Excellent communication and collaboration skills, with a focus on impactful writing and design.Ability to work in a fast-paced environment and manage multiple priorities.Ability to adapt to changing priorities and evolving content marketing strategies.

Candidates should provide clear evidence of their qualifications and accomplishments in their application materials, including their resume and cover letter.

 

#GMDx #Growth

Why Join Our Team

Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

 

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

 

Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

Equal Employment Opportunity Employer

Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws.

 

For further information, view the  EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster.

 

As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.

 

Pay Non-Discrimination Notice

 

Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.

 

E-Verify Statement

This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.

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