Sr. Marketing Product Manager, Data & Insights | Marketing Operations and Technology Amazon Shipping & Amazon Freight
Amazon.com
Are you interested in building the future of e-commerce delivery? Do you want to be a part of team establishing the next big B2B initiative? Our team is changing the way we interact with customers around the globe and building new, emerging businesses in shipping to solve some of the biggest logistical opportunities facing not just Amazon, but the entire transportation industry.
We are building a Marketing Operations Center of Excellence to support Amazon Shipping and Amazon Freight, two high-growth externalized transportation businesses. As a Senior MarTech Product Manager – Data & Insights, you will play a critical role in establishing and scaling marketing analytics, attribution models, and reporting frameworks to drive data-driven decision-making.
You are the ideal candidate if you can:
• Develop and execute a marketing data strategy that enables advanced analytics, attribution modeling, and performance tracking.
• Collaborate with global marketing, BI, and business analytics teams to define and implement scalable reporting frameworks and measurement solutions.
• Leverage automation to improve marketing efficiency, reduce manual reporting efforts, and enhance data accuracy.
• Analyze and optimize marketing performance across channels, providing insights that influence campaign strategy and investment decisions.
• Work cross-functionally with marketing, product, and engineering teams to integrate marketing technology solutions that enhance data visibility and usability.
• Drive innovation in marketing measurement by evaluating and implementing new tools, technologies, and methodologies
Key job responsibilities
• Define and execute a marketing data strategy to enable advanced analytics, attribution modeling, and performance tracking.
• Design and manage attribution models to measure the impact of multi-channel campaigns.
• Build and enhance reporting frameworks that provide actionable insights to marketing teams.
• Develop dashboards and automated reporting solutions using tools like Tableau, Adobe Analytics, SQL, and QuickSight.
• Collaborate with BI and Business Analytics teams to ensure alignment on data methodologies.
• Identify opportunities to automate reporting and analytics processes, improving efficiency and scalability.
• Work closely with global marketing teams, product teams, and business stakeholders to align on data needs and insights.
• Partner with engineering and technology teams to integrate marketing analytics into MarTech platforms.
• Provide data-driven recommendations to improve campaign performance, customer engagement, and ROI.
• Develop testing frameworks (A/B, multivariate) to optimize marketing tactics and messaging.
• Assess, recommend, and implement new data tools and analytics platforms to enhance marketing measurement capabilities.
• Stay updated on industry trends, emerging technologies, and best practices in marketing analytics.
• Translate complex data insights into clear, actionable recommendations for marketing leaders.
• Present findings, trends, and forecasts to leadership and cross-functional teams to support informed decision-making.
We are building a Marketing Operations Center of Excellence to support Amazon Shipping and Amazon Freight, two high-growth externalized transportation businesses. As a Senior MarTech Product Manager – Data & Insights, you will play a critical role in establishing and scaling marketing analytics, attribution models, and reporting frameworks to drive data-driven decision-making.
You are the ideal candidate if you can:
• Develop and execute a marketing data strategy that enables advanced analytics, attribution modeling, and performance tracking.
• Collaborate with global marketing, BI, and business analytics teams to define and implement scalable reporting frameworks and measurement solutions.
• Leverage automation to improve marketing efficiency, reduce manual reporting efforts, and enhance data accuracy.
• Analyze and optimize marketing performance across channels, providing insights that influence campaign strategy and investment decisions.
• Work cross-functionally with marketing, product, and engineering teams to integrate marketing technology solutions that enhance data visibility and usability.
• Drive innovation in marketing measurement by evaluating and implementing new tools, technologies, and methodologies
Key job responsibilities
• Define and execute a marketing data strategy to enable advanced analytics, attribution modeling, and performance tracking.
• Design and manage attribution models to measure the impact of multi-channel campaigns.
• Build and enhance reporting frameworks that provide actionable insights to marketing teams.
• Develop dashboards and automated reporting solutions using tools like Tableau, Adobe Analytics, SQL, and QuickSight.
• Collaborate with BI and Business Analytics teams to ensure alignment on data methodologies.
• Identify opportunities to automate reporting and analytics processes, improving efficiency and scalability.
• Work closely with global marketing teams, product teams, and business stakeholders to align on data needs and insights.
• Partner with engineering and technology teams to integrate marketing analytics into MarTech platforms.
• Provide data-driven recommendations to improve campaign performance, customer engagement, and ROI.
• Develop testing frameworks (A/B, multivariate) to optimize marketing tactics and messaging.
• Assess, recommend, and implement new data tools and analytics platforms to enhance marketing measurement capabilities.
• Stay updated on industry trends, emerging technologies, and best practices in marketing analytics.
• Translate complex data insights into clear, actionable recommendations for marketing leaders.
• Present findings, trends, and forecasts to leadership and cross-functional teams to support informed decision-making.
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