Amazon’s Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch from popular Prime Original TV shows (made by Amazon Studios) such as Lord of the Rings: Rings of Power, Fallout, and The Boys, to Prime Original Movies like The Idea Of You, Road House, and Red One. Prime Video is at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide – and we work in a dynamic, and exciting environment where innovating on behalf of our customers is at the heart of everything we do.

The Prime Video International (PVI) Marketing Team is responsible for driving customer growth and engagement, through a broad combination of marketing channels across marketplaces. Our team owns the Owned & Operated (O&O) marketing channels including Prime Video Storefront, Email, Amazon retail, and more. We support markets across Europe, Latin America, Canada, and more.

We are seeking a results-oriented marketing leader who will be responsible for driving the Traffic and Lifecycle strategy for Prime Video International through centralized roadmap management and cross-regional coordination.

As the Sr. Lifecycle Marketing Manager, you will be part of the team responsible for driving a best in class customer experience by (1) centralizing outputs from regional Traffic & Lifecycle owners and managing the experiment roadmap including ad-hoc and new intake requests from regional leads, (2) owning the overall Traffic and Lifecycle roadmap and providing leadership updates on progress and learnings, (3) defining the measurement framework for lifecycle and owning reporting inputs in regular business reviews, coordinating with other teams as applicable.

Our environment is fast-paced and requires someone who is flexible, detail-oriented, and comfortable working effectively in a deadline-driven work environment with multiple regional stakeholders.



Key job responsibilities
- Strong stakeholder management skills, demonstrating expertise in marketing experimentation & roadmap prioritization
- Navigating complex regional structures with excellent organizational abilities
- You will own the relationship with regional Growth & Engagement managers, ensuring that local teams have one key stakeholder to work with when trying to unlock new marketing initiatives for their region.
- You will hold a high bar for strategic alignment and will define success metrics, measurement methods and reporting processes for cross-regional initiatives.
- You will learn from and share best practices across Prime Video teams.