Responsibilities and Accountabilities

1. Strategic Leadership & Planning:

Develop and own the comprehensive, integrated China Brand Plan for Andembry (pre-launch and launch phases), aligned with global strategy and tailored to the specific dynamics of the China market.Define the China-specific market positioning, target segmentation, value proposition, and key messaging.Conduct deep market analysis (competitive landscape, customer insights, payer environment, regulatory nuances) to inform strategy and tactics.Establish clear, measurable launch objectives, KPIs, and performance tracking mechanisms.Manage the Andembry launch budget for China, ensuring optimal resource allocation and ROI.

2. Pre-Launch Market Shaping:

Develop and execute pre-launch strategies to build disease awareness, shape treatment paradigms, and establish unmet medical need recognition among key stakeholders (HCPs, KOLs, patient groups, payers).Lead KOL engagement and advocacy development plans specific to the China landscape.Collaborate with Medical Affairs to ensure robust scientific communication plans and evidence generation support the launch narrative.Partner with Market Access to develop and execute pricing, reimbursement, and market access strategies critical for successful launch in China.

3. Launch Execution & Campaign Management:

Lead the development and implementation of multi-channel marketing campaigns (digital, traditional, PR, events) tailored for the Chinese market.Oversee the creation of high-impact promotional materials (in Chinese), ensuring medical/regulatory compliance and local relevance.Manage agency relationships (creative, media, digital) to deliver excellence and innovation.Drive HCP engagement strategies, including speaker programs, advisory boards, and field force tools/training (in close partnership with Sales Leadership).

4. Cross-Functional Collaboration:

Serve as the central hub for Andembry launch activities in China, fostering strong collaboration and alignment with Sales, Medical Affairs, Market Access, Regulatory Affairs, Supply Chain, Finance, Legal/Compliance, and Global Marketing.Partner closely with Sales Leadership to develop effective sales force strategies, targeting, resource allocation, and incentive programs.Collaborate with Medical Affairs on evidence dissemination, KOL mapping, and medical education initiatives.Work with Market Access to refine value propositions and support payer negotiations pre- and post-launch

5. Performance Monitoring & Optimization:

Continuously monitor launch performance against KPIs (awareness, perception, share, sales).Analyze market data, customer feedback, and competitive actions to identify opportunities and risks.Adapt strategies and tactics swiftly based on insights and changing market dynamics.Provide regular launch performance updates to China Leadership and Global stakeholders.

6. Compliance & Ethics:

Ensure all marketing activities strictly adhere to CSL Behring policies, local Chinese regulations (including ad promo regulations), and international ethical standards.Foster a culture of compliance within the brand team

Qualifications:

Bachelor's degree in Life Sciences, Pharmacy, Business Administration, Marketing, or a related field is required.Master's degree (MBA, MSc) strongly preferred.Minimum 8-10 years of progressive experience in pharmaceutical/biotech marketing within China.Proven track record of leading the launch of specialty or rare disease products within the China market is ESSENTIAL.Deep understanding and experience navigating the China healthcare environment, including regulatory processes, reimbursement landscape (NRDL/VBP implications), hospital formulary processes, and KOL engagement.Strong experience in developing and executing multi-channel marketing strategies within China.Demonstrated success in building and executing brand plans, managing significant budgets, and achieving commercial targets.Experience in Hematology, Immunology, Rare Diseases, Specialty care or a closely related therapeutic area is highly desirable.Proven ability to lead cross-functional teams (Sales, Medical, Market Access, etc.) in a complex matrix organization.Experience working with global/regional teams on affiliate-level adaptations is advantageous.This is a high-impact, high-visibility role operating in a fast-paced, dynamic environment typical of a major product launch.Requires managing significant pressure, tight deadlines, and complex stakeholder relationships.Office-based in Shanghai headquarters, with flexibility per company policy.Approximately 30-40% domestic travel is expected for customer engagement, field visits, internal meetings, and conferences.

Different qualifications or responsibilities may apply based on local legal and/or educational requirements. Refer to local job documentation where applicable.

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CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.

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