Come be a part of a rapidly expanding $35 billion global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space, developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying. Bring your insight, imagination, and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes, unlocking our potential worldwide.

We’re looking for a strategic Sr. Marketing Manager to own and optimize the onboarding and lifecycle engagement strategy across critical customer moments for small business customers. You will develop multi-channel experiences (email, push, onsite, and more) to guide these customers toward deeper adoption and long-term success. This is a highly cross-functional role requiring collaboration with Tech, Product, Acquisition, and Central Marketing teams to build seamless, high-impact experiences.

Key job responsibilities
Own the global strategy for driving awareness, understanding, and adoption of key Amazon Business features.

Develop and execute multi-channel marketing campaigns (email, in-product messaging, web, etc.) to drive engagement and long-term usage.

Optimize onboarding and customer lifecycle experiences by collaborating with Product, Tech, and Marketing teams to deliver high-impact engagement moments.

Champion the customer experience by ensuring frictionless adoption pathways and seamless integration of features into customer workflows.

Translate insights into action—analyze customer behavior, engagement trends, and campaign performance to refine strategies at scale.

Define and own success metrics—establish measurement frameworks, testing plans, and key performance indicators to track adoption and impact.

Work strategically and tactically—balance high-level planning with hands-on execution, ensuring both bold ideas and operational excellence.

Continuously experiment and optimize—test new marketing approaches and engagement methods to maximize impact.

Ensure scalability and efficiency by developing repeatable, data-driven processes for measuring and improving campaign performance.

Manage multiple initiatives simultaneously, navigating ambiguity and shifting priorities in a fast-paced environment.

Adapt global strategies to meet local needs —identify country-specific nuances that require tailored approaches to maximize adoption and engagement.

About the team
This role sits within the Customer Lifecycle and Adoption team within Amazon Business. We are a cross-functional team of Marketers and Product Managers driving value realization and engagement of high-value actions throughout the customer journey.